A fragmented measurement landscape. Currently, each RMN operates within its own measurement framework. Comparing performance across platforms like Takealot, Amazon, and Sixty60 becomes complex without a consistent approach to how metrics are defined and applied. Metrics such as ROAS, conversion rate, and even ‘sales’ are often defined differently depending on the platform.
The Academy makes its global debut at the Social Behaviour Change Communication (SBCC) Summit in Panama City, where Mediology’s media-led thinking will be shared with an international audience of behaviour-change professionals from around the world. The launch comes at a time when media and marketing are evolving at unprecedented speed.df
Nearly three years after launching as a competitor to Twitter (now X), Threads has reached 500 million monthly active users, the company announced Tuesday. The Meta-owned social platform also announced a series of new features launching today, including a “Your Algo” tool that lets users control what they see in their feed.
A new iSpot survey found 68.5% of marketers consider third-party measurement critical as streaming platforms fall short on attribution, programming data, and linear-streaming overlap reporting.
Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine
Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy
In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson
As DoubleVerify continues to invest in AI to reshape the future of digital advertising, DV Neura enables access to customer insights and performance data through open agentic protocols and specialised agents.
We’re moving into the next phase of CTV advertising, where user-first formats are undoubtedly more effective,’ said WunderKIND’s Adam Gendelman.
The 2026 Digital News Report found that people rely on social media for news more than TV or news websites, with TikTok and Instagram influence increasing.