IAB Report: Social media ads see 32% jump, search declines
Search advertising remains a significant digital ad channel but is growing more slowly than digital video and social media, as detailed in the Interactive Advertising Bureau’s annual report.
Kantar reveals the world’s most effective advertising of the year
Savanna puts South Africa on the global stage at the 2026 Advertising Effectiveness Awards
Gen Alpha’s mall resurgence driven by in-store experiences
Generation Alpha is reviving brick-and-mortar shopping, with 73% preferring it over online shopping, according to a survey by MG2 Advisory. Retailers are investing in in-store experiences, such as interactive events and comfortable amenities, to attract this demographic.
49% of Gen Alpha turn to AI chatbots for what to watch
Nearly half of Gen Alpha now prefer AI-powered chatbots over streaming interfaces and traditional search when deciding what to watch.
HOT 102.7FM Refreshes its Line-Up
The updated schedule aims to build on HOT 102.7FM’s formula: great music, credible voices and shows that feel as relevant as they are entertaining. It’s a line-up that aims to reflect the rhythm of listeners’ daily lives from the morning commute to the evening wind-down, says the station.
Staying Power: The longevity of advertising
Advertising can grab attention, spark interest, and drive action — but its impact doesn’t last forever. Research like Profit Ability 2 suggests that some channels have more staying power than others, raising the question: does every campaign (and subsequently the media channels used) fade at the same rate?
From intent to purchase: How Vicinity Media is redefining the dealership journey
The automotive customer journey has fundamentally changed. Today’s buyers are influenced before they step into a dealership. This happens while commuting, searching online, or passing competing showrooms. By the time they arrive, they already have intent.
Mzansi Magic adds 10 new mini-series from May to DStv local slate produced by youth-led South African production companies
M-Net’s Mzansi Magic (DStv 161) will be rolling out 10 new mini-series starting from May, several of which are helmed by youth-led South African production companies. The plan is to strip these new mini-series from Mondays to Wednesdays, over a 10-week period, from 11 May and into July, three nights a week.
Agentic engine optimization: Google AI director outlines new content playbook
A Google Cloud AI director is urging teams to rethink SEO for the age of AI agents, introducing a framework for how machines consume content.
Media fragmentation is forcing marketers to follow trust, not reach
For media planners, this creates both complexity and opportunity. While reach is more dispersed, attention is deeper and less cluttered. Brands that diversify their channel mix can earn trust through relevance and utility, rather than relying solely on brand recognition. But how can they do this effectively?