Author name: chloeml

Global

AI eats the ad funnel: Alphabet, Amazon and Meta use search, shopping and social signals to automate recommendations and transactions

Alphabet, Meta and Amazon are using AI to stitch media, recommendations, creative, customer service and checkout into commercial exchanges they control, extending their influence over the decisions customers make and the evidence marketers use to judge what worked. But the battle to create advertising’s operating system is fast becoming a test of who can raise the money to build it.

Global

Omnicom more like an operating company than a Holdco, says CEO: Puts Omni, agentic AI at the heart; ‘Clients reinvest agentic savings’; Advertising shrinks; Slaps down short sellers

Omnicom wants to transform its scale into a single, integrated way of working. Nine months after buying Interpublic, chairman and CEO, John Wren is centralising client growth, technology and investment around a single operating model powered by media, data and agentic artificial intelligence.

Global

Pubmatic and Rise configure autonomous AI ad control

PubMatic has announced the launch of its advanced guardrail architecture, a customisable governance framework purpose-built for autonomous advertising. The framework gives advertisers and agencies configurable control over how autonomous agents execute campaigns, while ensuring every decision is auditable and accountable.

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