The television advertising market is undergoing major change as audiences shift away from linear TV to connected TV, and YouTube ad sales rival those of “legacy†TV, according to a new report from WARC Media that explores the wider context and what this means for the future of television.
YouTube’s parent company, Google, is using a subset of the platform’s videos to train AI applications, including its text-to-video tool Veo. That includes videos made by users who have built their livelihoods on the service, helping turn it into the biggest streaming entertainment provider in the U.S.
Dentsu is reviewing underperforming international units and exploring strategic options, with reports suggesting it may seek buyers for assets tied to its $5B Aegis acquisition.
Global sneaker brand Converse’s outdoor campaign in Johannesburg pays tribute to one of South Africa’s iconic street artists, Tapz by inviting him/her to participate in the campaign.
Loeries Creative Week runs from 5–10 October in Cape Town, celebrating creative exchange and inspiring bold campaigns. This year’s awards drew 2,784 entries from 13 countries, judged by 194 experts across 14 subcategories and nine craft categories, with four new additions: Comedic Impact, New Launch Campaign, Sonic Branding, and Marketing Impact Award.
“They fired me.†With those three blunt words shared on X (formerly Twitter), radio personality Sol Phenduka confirmed that his time at Kaya 959 has come to an end.
Communications minister Solly Malatsi says his department has received three bids for its tender seeking a provider to develop a funding model for the SABC. Additionally, the minister says the bid evaluation committee is set to make a decision this week, after which the chosen provider will require roughly three months to finalise the funding model.
In a landmark deal, Primedia Studios and Denim Richards’ Opulent Entertainment will co-produce SA versions of four global TV franchises: Project Runway, The Voice, Dancing with the Stars, and Idols.
United Arab Emirates (UAE) government data has shown that South Africa is the UAE’s second-largest trading partner in Africa, accounting for nearly 8% of the UAE’s non-oil trade. Within the GCC, the UAE is now one of South Africa’s import partners, holding a 38% share of the region’s trade.
