This comprehensive BMR forecast explores how shifting economic and policy conditions are likely to shape consumer behaviour over the next three years. Drawing on both local and global trends, the study integrates policy uncertainty metrics, retail performance indicators, and broader macroeconomic signals.
A new SafetyDetectives study reveals the surprising extent of Google tracking across the web in the US, UK, Switzerland, and Sweden. Discover how Google Analytics, AdSense, and YouTube embeds collect your data, even when using DuckDuckGo.
An advertising and marketing expert argues that artificial intelligence (AI) will interrupt basic programmatic advertising platform functions if not rewritten, based on its original automated processes.
As xAI rolls out controversial AI companions, a new report released by Common Sense Media states that 72% of teens in the U.S. have already experimented with this synthetic form of virtual friend and/or romantic partner.
With 160 million U.S. users, the tech manufacturer wants a slice of the ad pie.
Next year, a full billion people will access the internet through “brutal†ad blockers that don’t just stop ads but prevent on-site tracking, harming publisher monetisation – the reasons why are more complex than just annoying ads.
Meta starts monetising Whatsapp!
Attribution is changing — it’s no longer about clicks, but whether AI tools like ChatGPT recommend your brand during purchase decisions
Rising living costs, health focus, and new social habits are shaping consumer spend in 2025, says WARC.
Traditional TV content viewing of long-form programming – half-hour and hour-long TV shows – still commands major attention among adults age 18 and up – comprising 67.4% share for June for ad-supported linear TV networks, according to the TVB.