The judgment has immediate and far-reaching consequences. From 1 September 2025, designated employers across 18 economic sectors must submit revised equity plans that align with the sector-specific numerical targets.
e.tv has dumped its low-rated breakfast show The Morning Show after seven years and is replacing it from today with eNCA’s The South African Morning between 06:00 and 08:30 to save money.
The Definitive Guide to Social Media Trends, Strategy & Performance in South Africa.
The creative industry has expressed shock at the sudden passing of Haydn Townsend, with industry bodies, agencies and marketers paying tribute to him.
Nielsen has communicated its intention to exit the South African market within the next 12 months, a move that will impact on the country’s television audience measurement services. The Broadcast Research Council of South Africa (BRC) has announced its intention to lead a managed transition of the country’s TAMS.
From TikTok’s new school verification feature to Meta’s holiday ad targeting, there are numerous updates to dig into. Read on to see how new tools can help you shape your strategy for the upcoming season.
As the generative AI arms race heats up, Elon Musk has introduced Macrohard, a crowdsourced name on X. The move challenges Microsoft and others by building a software company run purely by AI
Omnichannel integration has become the cornerstone of programmatic digital out-of-home (prDOOH) growth. What began as a fragmented approach to media buying has evolved into a sophisticated ecosystem where prDOOH not only complements other channels but amplifies their impact.
Sprout Social’s Impact of Social Media Marketing is based on the views of over 1,200 marketing professionals worldwide. They credit social media with delivering business outcomes such as customer acquisition (60%), customer loyalty (58%), and revenue (56%) but they feel less confident about how to measure return on investment.
Most researchers don’t understand statistical significance. So, marketers – and planners and buyers – can be forgiven for misunderstanding it, too. For all the good it does, it also brings much bad to making decisions. Not because statistical significance is out of place in marketing research and marketing. But because it is frequently misused and misapplied. Making it a perilous safeguard.