Author name: chloeml

This week, we’re seeing more AI features take on tasks from language translation to ad targeting. There are also new updates to performance insights and hashtag limitations. Let’s dive in and see where these new features can benefit you the most. Including Meta, X, Threads and more

Viewers watch more social video weekly than pay TV and broadcast according to Parks Associates.

Advertisers continued to shift their dollars from linear TV to streaming during this year’s upfront ad-buying season, per a new report from Media Dynamics.

Measurement has changed under Google for iOS apps. It is based on privacy — similar to an expanded, on-device conversion measurement solution that uses app event data that has been de-identified to improve campaign optimization and reporting. This technology protects user privacy, as user-identifying information never leaves the device. This means that data is never disclosed, even to Google.

Short-form, original series like Brooklyn Coffee Shop, which satirizes café customers, and Bistro Huddy, which portrays a fictional restaurant with all characters played by creator Drew Talbert, are growing in popularity online, and brands seem eager to get in on the action.

Superdigital, which has outposts in New York, Boston and Los Angeles, is now part of the consulting firm’s digital marketing operation Accenture Song, bolstering a swath of social capabilities including audience and community strategy, content, commerce and measurement.

Out-of-home (OOH) spend in major global ad markets has finally surpassed pre-pandemic levels, but growth appears to be plateauing in line with broader challenges to the media market.

Dentsu attributed most of the decline to its international operations – including a 3.4% decline in net revenue in the United States and Canada – and separately announced some “progress in the restructuring” of its international business, but did not disclose any significant changes related to it as part of this morning’s announcement.