While it doesn’t focus explicitly on planning or buying the medium, a very comprehensive guide has just been released for advertising and media pros who want to geek out on one of the fastest growing forms of digital media — the out-of-home kind.
This strategic partnership grants dentsu exclusive access to Google’s most advanced tools, insights and support, capabilities typically reserved for a select few. For brands, this means accelerated innovation, smarter campaigns and more measurable performance.
Retail Media partnerships in Europe are growing longer, more diverse, and performance-focused, says IAB Europe’s latest report, reflecting a maturing, omnichannel investment approach.
Meta explains:“This new feature surfaces AI-enabled organic creator content and recommends approved branded content that we predict will perform best in partnership ads.â€
London-based agency Croud has launched a service to help brands understand how they show up in AI-powered search like ChatGPT, driven by its rise into the top 5 most-visited platforms in the US and Europe.
Collective knowledge from more than 22 billion posts and comments across Reddit’s human conversations has become the backbone for what the company calls structured intelligence
“Consistent, persistent advertising helps build, remind and retrieve memories throughout your brain, so the brand is literally top of mind,†he said. “It’s not rocket science, but it is brain science.â€
A recent global survey found that 87% of people believe play can cure isolation and loneliness, and that 79% believe it can bring different groups of people closer together.
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Make fewer, better ads, run them for longer, reap the rewards in profit, Mark Ritson told a packed audience at Cannes Lions – here’s what you need to know.