SA consumer class ranks movies at number three in their top five, just behind music and travel. The survey reveals that 67% of adults in the South African consumer class go to the movies, and of that 20% are movie ‘fans’ who go six or more times a year. Eighty-two per cent of the total consumer class are signed up for loyalty programmes, with 12% of them members of the Ster-Kinekor Club and 5% using Nu Metro Scene.
Recently, OpenAI ChatGPT users were shocked – shocked, I tell you! – to discover that their searches were appearing in Google search. You morons! What do you think AI chatbots are doing? Doing all your homework for free or a mere $20 a month? I think not!
More traffic doesn’t always mean more value. Learn why attracting fewer, but better, visitors may be the smarter move for real business impact.
Publicis Groupe Africa will draw on Campbell’s years of experience as she leads creative transformation across the Groupe, partnering closely with clients to sharpen brand and marketing impact in a rapidly evolving business landscape.
A Q&A with Vaughn Croeser, vice president of marketing at South African Breweries.
The Estée Lauder Companies Inc – whose brands include Clinique and The Ordinary as well as the eponymous Estée Lauder – has altered its media strategy, in one of several moves aimed at boosting new customer acquisition.
The announcement marks a major shift toward Meta CEO Mark Zuckerberg’s plan to automate ad creation – including targeting, creative and measurement.
In-store retail media is transforming shopper marketing into a more interactive and addressable form of advertising, innovations that may help to sustain the growth of profitable ad businesses in the face of stiffening competition in the digital market. This is especially true for retailers with a large store footprint.
Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes their content for training
The platform is focusing on AI-powered visual search and product discovery, leading to cumulative gains across the business, CEO Bill Ready said.