In October, South Africa’s Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in London for the AdForum Worldwide Summit 2025.
5 key trends from the AdForum Worldwide Summit 2025 Read More »
South Africa’s freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.
South Africa’s freelance market is growing — Here’s what’s changing and how to seize it Read More »
South African marketers are confronting an uncomfortable truth: their most valuable future consumers don’t trust them, don’t watch their ads, and increasingly don’t care about their brands.
Decoding Gen Z: The first post-brand generation Read More »
Retail research business Trade Intelligence has just launched its new website. www.tradeintelligence.co.za has been completely redesigned to bring strategic insights to a new generation of digital natives.
Unlock powerful retail insights with Trade Intelligence’s refreshed website Read More »
As inflation pressures bite, price-sensitive consumers are showing less loyalty to big brands. As a consequence, marketers are being forced to rethink retention and redefine ‘value’ in a post-loyalty economy.
Loyalty crisis: South Africans switching brands faster than ever Read More »
The partnership aims to deliver high-speed broadband to businesses across Africa and expand rural coverage by integrating Starlink’s satellite backhaul into Vodacom’s network to boost reach and performance.
Vodacom signs up with Starlink Read More »
TBWA has announced that John Hunt, one of South Africa’s advertising creatives and a global leader in the industry, will retire from his role as Worldwide Creative Chair at the end of December.
John Hunt to Retire as Worldwide Creative Chair of TBWA Read More »
Hello, social butterflies! We’re in the last couple months of the year and many social platforms are launching more AI-powered tools to help you navigate the holiday season, or gain more leads. Let’s dive into this week’s updates and see where these new features can fit into your social media strategy.
Your most up-to-date snapshot of social media updates this week – 03/11/2025 Read More »
The global retail media market is now worth almost $200 billion and retains significant momentum, with ad investment projected to surpass that amount by 2027, however, underlying this growth is an evolving industry.
Global retail media ad market nears $200bn, but gold-rush era wanes Read More »
Unilever’s soon-to-be independent ice-cream unit has appointed Publicis Groupe as its global media agency of record, covering planning, buying, and strategy across key Asian markets including China, India, and Indonesia. The account was previously held by WPP’s Mindshare.
Unilever’s ice-cream unit picks Publicis Groupe as global media Agency Of Record Read More »