Omnicom’s advertising revenue suffered in the second quarter. But that didn’t stop the holding company’s stock from jumping to a one-year high on Wednesday morning, as investors digested its plan to sell off parts of IPG and absorb IPG.
Programmatic has democratised access to DOOH. It has not democratised expertise. That distinction matters. Access means more people can buy outdoor. Expertise means knowing which locations build brands, which environments create attention, and which screens are simply adding impressions without adding impact. Programmatic has solved the first challenge brilliantly. It hasn’t solved the second.
Instagram, Facebook and WhatsApp each have more than 3 billion users, giving the platforms’ owner a clear lead in the digital community landscape.
South Africa’s prolonged economic pressure is changing the grocery basket in ways that could have lasting implications for the retail sector. Consumers are still spending, but increasingly, they are shopping with greater intention, planning and scrutiny.
That’s right, roughly half of consumers would pay brands more – an average of 7% more – for AI transparency, according to the 2026 edition of an annual digital trust study.
In South Africa, regional radio is an entrenched media choice built on language, culture and geography.
Media agency research firm RECMA is out with its latest global “Overall Activity Volume” (OAV) report that covers full-year 2025. It indicates that OMD has repeated as the largest network, managing $35.1 billion in client media expenditures, up 2.5%.
The latest 2026 Kantar BrandZ Top 30 Most Valuable South African Brands report is out now.
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As the number of ad-supported tiers on the market increases, cheaper options have made gains against ad-free ones, according to Hub