Media marketers are increasingly relying on social media, creators, live events and emerging formats such as microdramas to break through a crowded streaming landscape, executives said at a recent industry event.
On 15 June, the UK government announced that it will ban social media platforms from offering services to under-16s. The government plans to use the same model for a social media ban as Australia.
Partnering with the Radio Advertising Bureau, Cumulus determined there are four approaches to reaching a radio station’s audience, ad schedules that vary based on format and a campaign’s goals. Those four are: a minimum/very light schedule, a maintenance/light schedule reaching, a high impact/medium schedule and the launch/heavy schedule.
Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. At launch, Ask Ad Manger focuses on three problem areas for ad ops.
The agency pitch process is broken and expensive, yet it persists despite some calls to eliminate the practice entirely. Recognizing that reality, the Association of National Advertisers and the American Association of Advertising Agencies have issued a set of “Positive Pitch Principles” for both marketers and agencies to follow.
Are we, in our quest for standardised processes and automated solutions, sacrificing the very strategic, bespoke thinking that defines truly impactful media planning? asks Caroline Manning.
The digital marketing services provider, which was folded into Dentsu’s creative banner in 2022, has an updated logo and will work on a fixed-fee pricing model.
The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, Fox, NBCU, Netflix and Paramount
Things are looking up for the advertising business. Despite an economic environment buffeted by political instability and fighting in the Middle East, WPP Media has raised its global forecast for advertising revenue. WPP Media now sees global advertising revenue growing 8.9% in 2026 (excluding U.S. political spending), up from the 7.1% growth forecast it made in December.
Boards, CMOs and FDs are no longer asking who can run their campaigns, but rather who will share risk on producing the results that matter. Incubeta’s journey from a performance agency to what we are calling an ‘AI outcomes agency’ is in response to where the market is pointing, where the technology is leading, and to what clients in South Africa are asking for. Even if they don’t yet use this language.