The Checkers Sixty60 evolution reflects a broad transition in the digital marketing environment: the movement from recommendation to the prediction of consumer needs. Due to how routine consumers must do grocery shopping, it has introduced a different behavioural dynamic because purchasing patterns now become highly predictable in digital platforms.
While MultiChoice has seen a “strong shift” in viewing towards DStv Stream, the broadcaster says it will take a data-led approach to deciding whether its podcast-to-TV experiment should become a bigger part of its television offering.
Advertisers likely did not anticipate the top tech execs’ sudden calls for a voluntary AI slowdown, as they spent the past year bracing for massive declines in traditional web traffic.
South African FMCG consumers are increasingly switching between premium and value products depending on category, occasion, household economics and perceived value. Promotions and channel choice are becoming more important as shoppers scrutinise prices more closely. The findings come from NIQ’s latest global report, A Tale of Two Consumers: The Polarized Mindsets Reshaping Global Consumption.
Including Instagram, Snapchat, Meta and more.
Three new tool enhancements were launched Friday to help advertisers bring together data across platforms to support growth, some from artificial intelligence (AI) strategies. The goal is to build a strong data foundation for campaign management and measurement.
The analysis shows that each media channel has a distinct cultural signature. The larger the area represented in the chart, the broader and more holistic its cultural influence. TV has the strongest and most comprehensive cultural signature of the channels studied, with particular strength in affirmation and continuity. This reflects its ability to create shared experiences and build lasting cultural influence over time.
A Google study conducted with Tracksuit shows that increasing brand awareness directly correlates with a higher share of search, which eventually leads to greater market share. The findings underscore the importance of maintaining radio ad budgets, especially during economic downturns.
Based on more than 15,000 face-to-face interviews across every province and demographic group, the study provides the new population foundation for the BRC of SA’s Total Video Measurement (TVM) currency. The findings suggest the future of video is not about one platform replacing another, but about audiences moving fluidly between them.
Including Instagram, X and Reddit and more.