Author name: chloeml

The Effie Awards South Africa has announced its 45 finalists for 2026 following the first round of judging, with this year’s programme attracting a record 29% more entries than last year.

A recent report found that while social, creator and user-generated content are becoming a growing source of citations across major AI platforms, each answer engine builds authority differently. Google’s AI products lean heavily on YouTube, ChatGPT draws more from Reddit and review platforms, while Microsoft Copilot increasingly incorporates signals from LinkedIn and Microsoft’s broader ecosystem.

Following the OHMSA Agency briefing with the City of Johannesburg and Johannesburg Property Company held on 17 July 2026, OHMSA shares this update to give the wider out-of-home and advertising industry greater clarity on the discussions, outcomes and the collaborative way forward.

South Africans are starting to ask ChatGPT, Google’s AI Overviews, CoPilot, Claude and other AI models the questions they used to type into the Google search bar – and more and more, they get the answer without ever clicking through to a website hence “Zero Click” search.

Jedd Cokayne has been appointed deputy managing director of The Mediashop to work closely with its managing director, Dashni Vilakazi. “We are excited to have Cokayne join the leadership team. His drive, expertise and leadership played a major role in our success.

The ten-episode After the Bell series generated more than 2.3-million views on Buka Africa’s TikTok channel, with followers growing from zero to more than 12 000 in only one month. These numbers are catching the attention of advertisers and marketers looking for alternatives to reach audiences in increasingly crowded digital advertising environments.