When SEO can be a brand health signal
SEO data provides insight into what users are thinking, often before concerns appear in other feedback channels.
Strategic planning is only mostly dead — here’s how (and why) you should revive it
Strategic planning shifts your work from mostly reactive to mostly proactive. Here’s how to do it.
Advertising delivers nearly 3x return on investment
Companies that invest 3% of their revenue in advertising see an 8.7% contribution to total sales – a near 3x ROI, according to Gain Theory.
Ranked: The smartest AI models, by IQ
Artificial intelligence is designed to be intelligent. But how do today’s leading AI models stack up in human IQ terms, and which ones are the smartest?
WPP accuses Publicis of low-quality inventory
In a report shared directly with clients, WPP claims that Epsilon’s SSP, Conversant, underperforms on critical ad metrics and pushes Made-for-Advertising (MFA) and clickbait.
Publicis Wins Mars’ $1.7B Global Media
Mars Inc. has appointed Publicis to handle media, production, paid social, influencer, and connected commerce after a competitive RFP. The $1.76B media spend (2024, COMvergence) marks a significant loss for incumbent WPP.
Dentsu goes all-in with MiQ, claims industry-first integration
Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ’s Sigma platform “at the strategic center” of its media practice.
Gen Zs are shaping the future of retail
South Africa’s Gen Z, shaped by disruption and digital acceleration, are coming of age on their own terms—gradually reshaping the retail landscape.
Forget followers, focus on communities
The future of digital marketing is about building meaningful spaces where people feel seen and valued. In 2025, micro is the new macro—make genuine connections your edge.
CTV ad buying: Perception and reality
CTV advertising is key as streaming disrupts linear TV, offering TV’s reach with digital’s precision. But a major gap remains between its perceived potential and current reality.