Two major shifts are coming to SA’s TV planning landscape. In Q1 2026, a new TAMS Universe will launch based on the 2025 Establishment Survey. Then in 2027, the rollout of BRC’s Total Video Measurement (now in RFP) will fundamentally transform both TV data and planning software.
DStv owner MultiChoice is piloting weekly subscriptions in Uganda to better match customer cash flows, with plans to expand if successful.
In a statement, Read said it has been “an immense privilege to serve as CEO for the past seven years†but noted that “it is the right time to hand over the leadership of this amazing companyâ€.
See how top brands reduce hesitation, improve ROAS, and build trust – all in the micro-moment critical seconds that count.
Programmatic promised automation, efficiency, and measurability but delivered complexity: DSPs, SSPs, exchanges, verifiers, and data vendors tangled in a value chain, each claiming to “optimize†the same impression—often hurting the brand.
“Basically, everything from the direction of how we were going to do it, the tone of voice, the execution, the content — everything came from creators. There was no [pre-production meeting], there was no production, each creator has their own stories…â€
Google quietly dropped a new help document titled About Video ads across Google surfaces, offering a detailed look at its next evolution of shoppable video ad formats
With AI becoming increasingly embedded in people’s jobs and routines, ChatGPT already logs 1 billion searches per day. But it still lags far behind Google in search volume.
Snapchat has published a new report which looks at the overall effectiveness of skippable versus non-skippable ads, and how Snap users respond to each.
Notably, this format holds attention for 8.2 times longer than online display, 5.5 times longer than social media content and 1.6 times longer than online video.