YouTube introduces an interactive product feed for shoppable TV ads
The new shoppable TV ad format lets viewers browse products on-screen using their remotes, then scan a QR code to buy directly via smartphone.
New social media features and updates to know this week
Social media pros are honing in on engagement and user data to refine strategy, targeting, and performance.
U.S. ad-supported SVOD subscriptions to top 278m by 2029
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land Rover
Could Google’s shift to attention metrics move the industry beyond flawed viewability measures? JLR’s Danny Zhu believes so.
Disruptive brands fuel long-term brand value
Brands that disrupted their category or reinvented themselves have accounted for almost three-quarters (71%) of the incremental $9.3 trillion of value created in Brand Z’s Global Top 100 since its inception in 2006.
Are Artificial Intelligence chatbots taking over online search? [Infographic]
To provide some perspective on this, onelittleweb has put together this overview of online search traffic volume, which compares Google Search to artificial intelligence providers.
Phygital: Transform customer journeys with digital, physical integration
Phygital experiences blend digital and physical touchpoints into a seamless journey, as customers no longer separate online and offline interactions.
Google reimagines Search with AI Mode
Google’s new Artificial Intelligence Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoningâ€, according to Alphabet CEO Sundar Pichai.
Publicis Groupe Acquires Captiv8 To Build Massive Connected Influencer Platform
With Captiv8 now under the vast umbrella of companies owned by Publicis Groupe, the French multinational advertising and public relations giant says it will launch the world’s largest creator network.
Dentsu achieves slight growth in Q1 thanks to Japan
Dentsu reported 0.2% organic revenue growth in Q1, up from a 3.7% decline last year, driven by strong performance in Japan.