Author name: chloeml

Next year, a full billion people will access the internet through “brutal” ad blockers that don’t just stop ads but prevent on-site tracking, harming publisher monetisation – the reasons why are more complex than just annoying ads.

Meta starts monetising Whatsapp!

Attribution is changing — it’s no longer about clicks, but whether AI tools like ChatGPT recommend your brand during purchase decisions

Rising living costs, health focus, and new social habits are shaping consumer spend in 2025, says WARC.

Traditional TV content viewing of long-form programming – half-hour and hour-long TV shows – still commands major attention among adults age 18 and up – comprising 67.4% share for June for ad-supported linear TV networks, according to the TVB.

If you’re on the internet these days, you’d be hard-pressed to not run into AI slop. Brands like HBO Max, Amazon Hub Delivery, and Samsung Home Appliances had their ads appear next to low-quality AI-generated videos.

billups, the world’s largest independent out-of-home (OOH) agency, today announced it achieved 73.8% year-over-year net revenue growth in Q1 2025, fueled by unprecedented client demand for strategic, measurable OOH solutions that go beyond traditional awareness campaigns.

The White House on Wednesday released its AI Action Plan, a set of proposals developed by the Trump administration aimed at boosting the United States’ goal for dominance in artificial intelligence (AI). This is what we know so far.

GumGum’s (contextual-first technology leader) Mindset Graph is designed to address this gap by aligning context, attention, and creative signals within a single planning framework.