Brands that disrupted their category or reinvented themselves have accounted for almost three-quarters (71%) of the incremental $9.3 trillion of value created in Brand Z’s Global Top 100 since its inception in 2006
This prestigious accolade recognises individuals who have demonstrated outstanding leadership, strategic brilliance, and who have delivered significant impact on their organisations and the broader marketing environment in South Africa.
Over half (53%) of U.S. marketers say measuring ROI is the biggest challenge in influencer marketing, according to Linqia’s Oct 2024 report.
TikTok’s “Seller Assistant†is now available within TikTok’s commerce management tools, providing immediate support to help sellers maximize their in-app product displays.
This partnership represents a key step in Cell C’s efforts to strengthen customer engagement and advance its goal of providing accessible, human-centred connectivity to South Africans.
The SABC explained that TV licence compliance remained lower than 20%, with most revenue coming from “legacy†holders.
Two years on from its initial benchmark, the ANA finds working media now accounts for 40 cents of every programmatic ad dollar—up 14%, but still a minority of total spend.
Attention should be seen not just as a metric, but as a core condition of modern advertising—proven to impact business results. Today, marketers must build for physical, mental, and attention availability.
Retail media networks may need to look beyond the short-term gratification of paid search and take a more systematic approach to creativity to unlock long-term growth.
