Brand decides over 80% of purchases
Over 80% of consumer purchase decisions go to the brands they originally expected to buy, according to research presented at the Cannes Lions International Festival of Creativity 2025.
The State Of AI In Marketing: 6 Key findings from marketing leaders
In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments
12 Countries have approved The Omni-IPG Deal; 6 More to go
While the industry was focused on the Cannes Lions Festival last week, Omnicom and IPG received the green light to proceed with their transaction from the New Zealand Commerce Commission, which initiated its probe back in February.
Netflix unveils first-ever Netflix House in Philadelphia and Dallas
These 100,000+ square foot locations mark a strategic expansion into fandom monetization: the conversion of IP into durable, real-world revenue through experience design.
Young/old TV consumers’ divergence: AVOD Vs. FAST
Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH.
Apple and TBWA\Media Arts Lab win Creative Effectiveness Grand Prix
Apple’s Shot on iPhone by TBWA\Media Arts Lab, Los Angeles, has won the Grand Prix in the Creative Effectiveness Lions, where the judges awarded a further three Gold Lions, six Silver Lions and seven Bronze Lions – 17 in total.
Which AI platform recommends ecommerce brands more often to shoppers?
Research from BrightEdge AI Catalyst shows that user behavior on Google AI Overviews vs. ChatGPT reveals how consumers shop—and the differing recommendations hint at each platform’s future role in commerce.
The next generation of spirit drinkers
Across South Africa, a new wave of curious, culturally tuned-in consumers is transforming what whisky drinking looks like — and more importantly, what it feels like.
Radio is still the big winner in today’s data-led media game
Kagiso Media Radio’s ‘A Million & Change’ campaign shows that radio drives reach, real-time engagement, action, and strong insights, says CEO Nick Grubb.
Ramaphosa backs Starlink BEE reforms in South Africa
To operate nationally in South Africa, network operators need 30% ownership by historically disadvantaged groups—but EEIPs (equity equivalent investment programmes) offer an alternative, letting multinationals invest in the economy and digital transformation instead.