PubMatic brings generative AI to media buying platform
PubMatic has launched a generative artificial intelligence powered platform giving advertisers greater control and insight into media spend.
Google search up 49% one year after artificial intelligence overviews launch
One year after Google released Artificial Intelligence Overviews, data gets published showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.
S4 Capital reports 11.4% organic shortfall in the first quarter
S4 Capital reported a 14.3% net revenue decline in the first quarter to 178 million GBP (about $235 million) with an organic net revenue shortfall 11.4%.
Microsoft’s job cuts to directly impact LinkedIn workforce
Despite record engagement and revenue growth, LinkedIn faces new layoffs as announced by parent company Microsoft.
The ACA launches a podcast for the curious and committed
The Association for Communication and Advertising (ACA) has launched ADventures, a new podcast series that builds on the ACA’s commitment to adding real value to the industry – by creating space for open conversation, shared insight, and fresh perspective.
The WARC Awards 2025 Grands Prix winners announced
“This year’s winners aren’t just clever – they’re cultural brewers crafting impact. Sharp insights, fermented with hyper-local creative solutions, brewed into masterpieces rooted in tradition yet tackling today’s problems†– Matt Che, Chief Marketing Officer, Budweiser, APAC.
Ogilvy SA announces continued partnership with Volkswagen Group Africa
This win follows a comprehensive 11 month pitch process, managed by the Independent Agency Search & Selection Company (IAS).
The Future of Measurement 2025: experiments, price, and Artificial Intelligence on the rise
The growth of marketing experiments, the price measurement gap, and the rise of Artificial Intelligence powered creative testing are the three core themes of The Future of Measurement 2025 report.
Want to break through the noise? Don’t shout louder – speak smarter
Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.
OMA unveils revamped Move metrics suite
The Outdoor Media Association has launched MOVE, a new system that models the daily movements of over two million Australians to measure outdoor ad visibility and engagement.