South African factory mood sours sharply in April, Absa PMI shows
It was the sixth straight month that the headline PMI has been below 50, reflecting a contraction in activity.
OMA unveils revamped Move metrics suite
The Outdoor Media Association has launched MOVE, a new system that models the daily movements of over two million Australians to measure outdoor ad visibility and engagement.
WhatsApp now has more than 3 billion users a month
That humongous user base makes WhatsApp a key business for Meta, especially now as the company has bet the farm on its AI strategy.
US movie tariffs could cripple South African industry
Trump’s proposed Hollywood tariff may not raise local entertainment costs but could impact South Africa’s film industry workers.
Nielsen modernization efforts lift radio impressions, GRPs
Radio ads in Portable People Meter (PPM) markets saw a 15% rise in adult 25–54 impressions in Q1 2025, according to Nielsen.
Nielsen announces new report breaking out ad-supported TV insights
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge
Frequency fatigue: The action figure lesson
Attention isn’t something you capture once and get to keep, it’s something you earn again and again through timing, restraint, and relevance.
Google launches ‘AI Max for search’ beta
Google has unveiled Artificial Intelligence tools for search ads that use existing keywords, creatives, and URLs to deliver more relevant results with one-click setup.
SABC2 and SABC3 to remain loss-making as SA’s public broadcaster wants to position SABC+ as ‘flagship platform’
Meanwhile two of its three main TV channels – SABC2 and SABC3 – will continue to run at a loss, with SABC1 that has to carry the weight of “subsidising” the two loss making channels.
Apple’s AI search plans wipes $125 billion from Google
Alphabet’s market value fell by 7.3% overnight, after Apple revealed plans to integrate AI search into its Safari browser and iPhones.