Apple’s AI search plans wipes $125 billion from Google
Alphabet’s market value fell by 7.3% overnight, after Apple revealed plans to integrate AI search into its Safari browser and iPhones.
TikTok updates offer brands cultural relevance
TikTok will use generative Artificial Intelligence to place ads next to the top 4% of user content by category and event, including custom brand-aligned content.
Global
GroupM ‘set to rebrand’ to WPP Media amid consolidation
WPP is reportedly rebranding GroupM to WPP Media as part of efforts to modernise its media offering and better compete with Publicis and Omnicom.
WPP’s Landor prepping brands to work with artificial intelligence
Agentic agents are learning to collaborate, and WPP’s brand agency is developing guidelines to build in rules and safeguards for brands.
Google agrees to fund three nuclear energy sites
Google has partnered with nuclear developer Elementl Power to explore advanced reactors that could support the high energy demands of Artificial Intelligence, ad serving, media buying, and search.
6 SEO tests to help improve traffic, engagement, and conversions
Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works.
Good Hope FM appoints Mandla Yengeni as Marketing Manager
“He gets Cape Town. He gets our audience. And he brings a refreshing, well-rounded approach to growing the station’s footprint both creatively and commerciallyâ€, says Masi Mdingane, Good Hope FM and 5FM’s Business Manager.
Google is testing ads in third-party Artificial Intelligence chatbot conversations
Google is bringing ads into Artificial Intelligence chatbot conversations, creating a new frontier for advertisers beyond traditional search.
Artificial intelligence is driving greater personalization in marketing. But is it too much?
Marketers are obsessed with hyper-targeting their ad messages. But too much personalization can turn off customers.