Programmatic promised automation, efficiency, and measurability but delivered complexity: DSPs, SSPs, exchanges, verifiers, and data vendors tangled in a value chain, each claiming to “optimize†the same impression—often hurting the brand.
“Basically, everything from the direction of how we were going to do it, the tone of voice, the execution, the content — everything came from creators. There was no [pre-production meeting], there was no production, each creator has their own stories…â€
Google quietly dropped a new help document titled About Video ads across Google surfaces, offering a detailed look at its next evolution of shoppable video ad formats
With AI becoming increasingly embedded in people’s jobs and routines, ChatGPT already logs 1 billion searches per day. But it still lags far behind Google in search volume.
Snapchat has published a new report which looks at the overall effectiveness of skippable versus non-skippable ads, and how Snap users respond to each.
Notably, this format holds attention for 8.2 times longer than online display, 5.5 times longer than social media content and 1.6 times longer than online video.
SEO data provides insight into what users are thinking, often before concerns appear in other feedback channels.
Strategic planning shifts your work from mostly reactive to mostly proactive. Here’s how to do it.
Companies that invest 3% of their revenue in advertising see an 8.7% contribution to total sales – a near 3x ROI, according to Gain Theory.
Artificial intelligence is designed to be intelligent. But how do today’s leading AI models stack up in human IQ terms, and which ones are the smartest?