Are brands wasting millions on content?
It’s time for intent to return to the centre of marketing.
Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH
Cape Town’s 2025 event lineup—from Comic Con and Ultra to the Loeries—is drawing massive crowds, making it the perfect time for brands to go local, go live, and go big with OOH. See complete event list in the article.
GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’
Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.
WPP’s Q1 results dip, tariffs not expected to directly impact the network
WPP’s Q1 results met expectations amid macroeconomic challenges and new business timing. CEO Mark Read expects similar conditions in Q2, with improvement in the second half, noting tariffs will affect clients and the broader economy.
Google’s core business remains strong as macro questions swirl
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
Heineken turns anti-social – media, that is
The new campaign from Publicis’ LePub unit promotes an anti-social media theme — “social off socials” — with a tagline reminding us that Heineken has been “social networking” live, and in person since 1873.
First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store
The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.
Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz
Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.
Facebook owner launches Artificial Intelligence app
Meta’s new standalone app lets users access Meta AI directly, with a focus on voice conversations, says CEO Mark Zuckerberg.
Seeing through the smoke and Mirrors: Transparency in the artificial intelligence age
Transparency is now key to credibility in advertising—but is it genuine accountability or just talk?