The Association for Communication and Advertising (ACA) has launched ADventures, a new podcast series that builds on the ACA’s commitment to adding real value to the industry – by creating space for open conversation, shared insight, and fresh perspective.
“This year’s winners aren’t just clever – they’re cultural brewers crafting impact. Sharp insights, fermented with hyper-local creative solutions, brewed into masterpieces rooted in tradition yet tackling today’s problems†– Matt Che, Chief Marketing Officer, Budweiser, APAC.
This win follows a comprehensive 11 month pitch process, managed by the Independent Agency Search & Selection Company (IAS).
The growth of marketing experiments, the price measurement gap, and the rise of Artificial Intelligence powered creative testing are the three core themes of The Future of Measurement 2025 report.
Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.
The industry news cycle is relentless, so we created a searchable website for media professionals to stay in touch with industry news. MediaLoop’s curated industry content is now available in one place where you can browse and search previous articles and newsletters.
It was the sixth straight month that the headline PMI has been below 50, reflecting a contraction in activity.
The Outdoor Media Association has launched MOVE, a new system that models the daily movements of over two million Australians to measure outdoor ad visibility and engagement.
That humongous user base makes WhatsApp a key business for Meta, especially now as the company has bet the farm on its AI strategy.
Attention isn’t something you capture once and get to keep, it’s something you earn again and again through timing, restraint, and relevance.