Johannesburg-based commercial radio station Hot 102.7FM remains the fastest-growing station in South Africa, having doubled its audience in the past 24 months, according to independent research house WhyFive.
Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products.
As part of SAB’s commitment to innovation and performance, dentsu partnered with Google to test a more efficient way of running YouTube campaigns — leveraging Google’s AI-powered Video Reach Campaign (VRC).
“This infrastructure investment marks a giant step forward in business and technology transformation, not only for South Africa, but the continent,†the search giant said.
The South African Broadcasting Corporation (SABC) expects to report a nearly R1-billion profit in 2026/27, the National Treasury revealed in its Budget Review document.
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
I can’t imagine why anybody would want this, nor why Meta thinks that anyone would want it, while I also can’t see it having an overall positive impact on social media interaction. But…
In the last few years, with increasing focus on consumer privacy, new ad-tech platforms and offerings have sprouted up rapidly. But what is truly necessary in an ad-tech stack that prioritizes data privacy and governance, marketing measurement, and audience targeting capabilities?
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.