Google agrees to fund three nuclear energy sites
Google has partnered with nuclear developer Elementl Power to explore advanced reactors that could support the high energy demands of Artificial Intelligence, ad serving, media buying, and search.
6 SEO tests to help improve traffic, engagement, and conversions
Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works.
Good Hope FM appoints Mandla Yengeni as Marketing Manager
“He gets Cape Town. He gets our audience. And he brings a refreshing, well-rounded approach to growing the station’s footprint both creatively and commerciallyâ€, says Masi Mdingane, Good Hope FM and 5FM’s Business Manager.
Google is testing ads in third-party Artificial Intelligence chatbot conversations
Google is bringing ads into Artificial Intelligence chatbot conversations, creating a new frontier for advertisers beyond traditional search.
Artificial intelligence is driving greater personalization in marketing. But is it too much?
Marketers are obsessed with hyper-targeting their ad messages. But too much personalization can turn off customers.
Are brands wasting millions on content?
It’s time for intent to return to the centre of marketing.
Google’s core business remains strong as macro questions swirl
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
Heineken turns anti-social – media, that is
The new campaign from Publicis’ LePub unit promotes an anti-social media theme — “social off socials” — with a tagline reminding us that Heineken has been “social networking” live, and in person since 1873.
First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store
The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.