Google’s core business remains strong as macro questions swirl
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
Heineken turns anti-social – media, that is
The new campaign from Publicis’ LePub unit promotes an anti-social media theme — “social off socials” — with a tagline reminding us that Heineken has been “social networking” live, and in person since 1873.
First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store
The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.
Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz
Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.
Ogilvy wins all SA’s Warc Awards 2025 – Middle East and Africa
South Africa won four awards at the 2025 WARC Awards MEA—two gold, one silver, and one bronze—all credited to Ogilvy SA for work with KFC and AB InBev.
Publicis acquires sports marketing agency Adopt
Founded in 2021, the agency has worked with brands like Netflix, Calvin Klein, and Lululemon, and stars like Dwyane Wade and Lewis Hamilton.
Study finds advertisers prioritizing performance over brand safety
Asked why they cut spend, 41% cited poor performance, 41% brand safety concerns, and 38% media company reputation.
Big brands are officially worried about American shoppers
The companies that make our food and home essentials are officially sounding alarms about what lies ahead for the U.S. shopper.
Facebook owner launches Artificial Intelligence app
Meta’s new standalone app lets users access Meta AI directly, with a focus on voice conversations, says CEO Mark Zuckerberg.
Seeing through the smoke and Mirrors: Transparency in the artificial intelligence age
Transparency is now key to credibility in advertising—but is it genuine accountability or just talk?