Heineken takes a swing at AI friendships with cheeky OOH ad

Heineken joins the AI companionship buzz with a witty campaign celebrating real connections over a beer. Created with LePub New York, it extends the SocialOffSocials push for authentic interaction. Centred on a bottle opener necklace—a playful “wearable tech”—the campaign drives home its message: “The best way to make a friend is over a beer.”

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