The new agency, which is expected to launch next month with a new name and brand identity, will bring together the capabilities of both networks under a single global organisation. Combined, the business is expected to oversee approximately US$9.1 billion in annual billings
“Over the last three years, we have grown four times faster than our competition on average. AI allows us to connect our unmatched capabilities in data, media production and technology and link client investments to business outcomes. It has contributed significantly in accelerating the performance of our marketing activities” – Arthur Sadoun, CEO, Publicis Groupe.
“We’ve never measured our success simply by the campaigns we’ve delivered or the revenue we’ve generated. We’ve measured it by whether we’ve built a commercial model that leaves universities stronger than we found them. The R25-million is important, but it isn’t the whole story.” says Campus Media Founder Dave McKenzie.
That’s right, roughly half of consumers would pay brands more – an average of 7% more – for AI transparency, according to the 2026 edition of an annual digital trust study.
According to recent data from YouGov BrandIndex, the tournament’s biggest marketing wins didn’t belong to big budgets. Instead, the winners were brands that concentrated on the fan experience: what people wore, what they consumed, and where they were watching.
Marketing is operating in an age of abundance. Today’s consumers face more content and choices than they have the attention or means to manage. AI agents are emerging as fundamental tools to help consumers cut through the noise and make decisions faster. New research by PHD in partnership with Warc reveals how quickly they are reshaping the customer journey.
Anthropic announced that users on its paid plans can now teach Claude Cowork a skill by recording a walkthrough of a task, which Claude can then use to create a skill that it can subsequently use to complete the same task. It’s called Record a Skill
OpenAI disclosed it lost control of two AI models during a cybersecurity test that accidentally breached Hugging Face’s research platform. This incident offers an important warning for advertising agencies and brands considering the use of autonomous AI agents. The hack was driven by an autonomous AI agent system that OpenAI owned.
As an eMedia platform, Openview Stream says it aims to extend the group’s entertainment ecosystem beyond traditional broadcasting, delivering premium live television and streaming content free to audiences across Africa.
Ster-Kinekor chief marketing officer Lynne Wylie said the opening weekend was the biggest IMAX had seen since The Avengers: Infinity War in 2018, and The Avengers: Endgame and The Lion King in 2019.