Author name: chloeml

Chartbeat’s Q2 data shows search traffic declining globally as a share of pageviews, except in Africa (41% to 48%) and Central Asia. North America and Europe both sit at just 13%.

Attribution isn’t all it’s cracked up to be. A new white paper from Idea Peddler, PJX Media, Share Local Media and Locality argues that tighter privacy regulations and changing consumer attitudes are reducing match rates, leading to billions wasted on ineffective programmatic advertising even as ROAS appears to improve.

The company felt confident enough in its first half performance to adjust its full-year growth outlook, now saying it will achieve minimum organic growth of 4.5%.

Loyalty’s next contest is not to enrol more customers, but to earn active attention through visible value, reliable data and personalisation that remains useful without becoming intrusive.

The design of Instagram and Facebook violates the Digital Services Act, according to the commission, which cited features such as infinite scroll and autoplay.

It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28.

“Where is my ad actually running?” is a more common refrain in the industry even as U.S. investments in CTV are forecast to rise 11% in 2026. Advertisers are sceptical about the quality of connected TV inventory, with 43% of buyers expressing somewhat or no confidence despite using trusted buying methods.