Top brands boost SA’s economy with R771bn
In 2026, the combined value of South Africa’s Top 100 brands rose by 12% to R771bn, marking a notable gain in the country’s economic recovery.
How brands and agencies are operationalizing AI as the tech matures
Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public Policy & Legal Summit.
AI pageviews soared in 2025, but aren’t eating into search… yet
Chartbeat’s recent report, Navigating The New Traffic Landscape, looks at AI and other emerging trends are impacting site traffic. And while there’s rightful concern for media publishers, in particular: These sites aren’t necessarily eating up search just yet.
Caxton Media puts SA brands at the heart of the world’s biggest sports event
Caxton Media is offering advertisers opportunities to engage audiences around the tournament through its exclusive, multi-platform football environment that connects brands with South African fans before, during and after the tournament.
Daily Sun is still Mzansi’s trusted voice
20 years strong and still growing in the digital space. One thing remains: Daily Sun is the voice of the people. Now, as Publisher of the Year at the 2025 Bookmark Awards and listed among SA’s trusted news brands in the Reuters Institute for the Study of Journalism’s Digital News Report, Daily Sun proves those relationships translate beautifully into the digital space.
We need a ‘frequency currency’ for premium video
What should be done about this over-frequency problem? First, the industry needs to fess up about it and stop making faux promises of frequency capping. Suggesting that it’s being done is a lie. Second, stop pretending that over-frequency is okay. It is not. It is bad for viewers. It is bad for advertisers. And it is bad for publishers.
Apple rolls out ads for Maps as advertising revenue grows
The new offering will allow marketers to reach consumers using the app’s search function, as well as through a new Suggested Places feature
SA radio stations feature in “Oscars of Radio Awards”
South Africa has eight entries on the New York Festivals (NYF) 2026 Radio Awards shortlist, with seven for Hot 102.7 and one for Metro FM.
From attention to attentiveness: the metric that matters
Attention asks: “Was the ad likely to have been seen?” Attentiveness asks: “Can we prove a human was there?”. For years, we measured reach. Then clicks. Then viewability. Each time, we congratulated ourselves on the sophistication of our analytics and moved on. That is, until someone quietly pointed out that the metric we’d enshrined as ‘gospel’ didn’t actually tell us whether a human being had engaged with the ad in any meaningful way. We are at one of those inflexion points again.
Nearly $100B in global ad growth at risk if energy crisis persists: WARC
The researcher outlined three potential scenarios, with the worst one drawing comparisons to the 1973 oil crisis.