Forget ChatGPT: Why agentic AI is the next big retail disruption
There’s been a lot of talk recently about agentic AI and its potential to transform industries. AI, combined with autonomy, is likely to reshape the way we live, work, and do business.
YouTube proves video podcasts can draw huge audiences
YouTube’s success is partly a result of how easy it is to discover new podcasts on the platform, while a reflection of the fact that the medium is increasingly becoming more visual.
Advertisers react to Nielsen’s radio measurement changes
A major topic of discussion was Nielsen’s shift from a five-minute to a three-minute listening qualifier, a methodological update that aims to more accurately reflect how people consume radio.
Global, Social media monthly usage comparison
If TikTok avoids a ban in the US, global advertising spend on the platform should reach $32 billion, a 24.5% year-on-year increase. With a faster rate of growth than either Facebook (9.3%) or Instagram (19.0%), this growth would see it take 11% share of total social spend worldwide.
Instagram may be exploring a separate Reels app
“Instagram is considering launching a stand-alone app for its short-form–video feature, Reels, Instagram chief Adam Mosseri told staff this week, according to a person who heard the remarks.â€
Marketing campaign issues multiply: Here’s what the numbers say
Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.
The modern customer journey: Understanding multichannel discovery, research, and purchase patterns
Today’s consumer journey is complex, with consumers discovering and researching on- and offline, and across digital channels. Our new report explores insights from 1,000 US-based adults on what drives consumers to purchase, and offers strategic guidance for marketers.
Google tests AI Mode with reasoning, thinking, multimodal queries
The AI Mode, a new tab within Google Search, is available through the Google Search Labs experiment. It goes beyond AI Overviews with a more immersive interface that provides advanced reasoning, thinking and multimodal capabilities.
Survey: 42% of people say Google Search is becoming less useful
More than half of respondents also said they rely on their community for information rather than Google or other search engines.
Google announces updates to display network campaigns
Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach.