Omnicom Media Group consolidates influencer marketing services under Creo
OMG’s new Creo unit taps first-mover influencer data and Omni tools for smarter creator matching and campaign planning.
Unpacking Google breakup proposals: New rules, new risks for marketers
This landmark decision could trigger the forced divestiture of some of Google’s most powerful ad tech assets and fundamentally reshape the economics of digital media.
Google releases 2024 Ads Safety Report
In 2024 alone, Google says it blocked or removed 5.1 billion ads, restricted 9.1 billion more and suspended over 39 million advertiser accounts — most before a single ad was served.
Threads ads expand to all Meta advertisers
After a limited test in January, Meta is now rolling out Threads ads globally, opening new options for marketers.
IPG reports organic revenue shortfall
Interpublic reported a 3.6% organic revenue drop in Q1, in line with expectations after major 2024 account losses. Total net revenue fell 8.5% to $2 billion.
What’s next as Google keeps cookies amid challenges to its dominance
Google has once again reversed its plans for third-party cookies, deciding to keep them in Chrome instead of creating a separate system as previously intended.
IAB: Podcast ad spend accelerates, fueling digital audio’s $7.6 Billion Year
The IAB reports podcast ad revenue surged 26.4% in 2024, which it notes was a significant acceleration from the 5.5% growth rate recorded in 2023.
MediaHeads 360 and Media Host join forces to redefine community radio advertising
This collaboration aims to encourage advertiser confidence, enhance station credibility, and boost revenue for community broadcasters.
3 Key Media Convergence Trends
Download your guide to navigating global media planning in a converging landscape. Read the report here.
Instagram launches ‘blend’ reels sharing feature
After testing and tweaking the feature for more than a year, Instagram has now officially launched its new “Blend†option for Reels, which enables you to create a shared feed of recommended Reels with a friend or group chat.