While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said
A new paper from Microsoft Research finds that humans who increasingly rely on generative AI (GAI) in their work use less critical thinking that can deteriorate their cognitive abilities.
CEO Green said that the underwhelming performance was the result of a number of small hiccups, including “people mistakes†the executive was unwilling to discuss publicly.
In recent years a growing number of SEO industry insiders and others who use Google Search and Google Ads have voiced concerns about noticeable changes and wondered whether the company’s services are broken.
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7.
FMCG giant Unilever increased brand and marketing investment to 15.5% of group turnover in 2024 – the highest percentage in over a decade – to support its 30 power brands, drive innovations, and focus on a more premiumized portfolio.
Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets.
The controversial commentator Prof Onkgopotse JJ Tabane’s show Power to Truth on eNCA (DStv 403) is finished and ended a week after TimesLIVE was forced to retract a spurious column by Tabane it published on 21 January.
This year, I celebrate 25 years of working in the media industry. Quite to the contrary, I am actually filled with newfound optimism and gratitude for this wonderful industry I am privileged to be part of. So, if you are young and looking for a cool career path to follow, read on. If you have worked in media for longer than you can remember and need a boost, read on as well!
Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday.