Gen Z and millennials are ‘digitally detoxing’ more and more, using electronic devices less frequently or not at all as ‘dumb phone’ sales jump and nostalgia for a pre-smartphone world grows – but what’s behind this shift?
The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.
SABC2’s weekend glitch left Afrikaans news viewers in the dark, prompting outrage and talk of political interference or just plain incompetence.
Eighty20’s 2024 Q4 Credit Stress Report tracked the impact of economic forces on the South African consumer, with a particular focus on consumer credit behaviour.
Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.
The S&P Global South Africa Purchasing Managers’ Index (PMI) fell to 48.3 in March from 49.0 in February, remaining below the 50.0 threshold that separates growth from contraction.
Tractor Outdoor has expanded its national network with the addition of two new digital billboard sites, located in Ferndale (Gauteng) and Paarl (Western Cape).
Today we focus on one public institution that the public remains widely sceptical of: the media.
Direct Line Group, one of the leading insurance companies in the UK, uses TV as a full-funnel medium, helping with everything from building demand to driving acquisition and retention.
The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.