Forbes’ Top Creators 2026 ranking measures that evolution using estimated earnings, audience size, engagement, and entrepreneurial success. The result is a snapshot of how digital creators are becoming some of the most influential media entrepreneurs in the world.
Brand and performance marketing aren’t competing priorities but interdependent ones. Brand investment builds the trust and recognition that performance marketing later converts into sales. Neither works as well without the other.
All video is not the same — especially when it comes to how and where you watch it. So should measurement reflect that? The IAB says the bottom line is that “digital video has a language problem.” That is because all types of digital video platforms, including mobile, reference themselves as ‘CTV’, which is still the cool new kid on the block.
Based on a year’s worth of data from YouGov BrandIndex, the annual ranking measures the likelihood of current customers recommending a brand to friends or colleagues – a key indicator of trust and brand advocacy. Woolworths has cemented its reputation for customer advocacy, claiming three of the top five spots in KLA and YouGov’s Top 10 Most Recommended Brands in SA for 2026.
This July and August, the Creative Circle Full Circle 2026, in partnership with Ster-Kinekor, hosts a selection of jury members, as they take the audience inside the jury rooms, through an inspiring showcase of the top trends, insights and award-winning work from Cannes Lions.
A report from the IAB and Guideline found that many marketers view interactive capabilities as crucial to investment in the channel.
E-tv and Openview owner, eMedia, has announced the launch of a free ad-supported streaming television (FAST) service, Openview Stream. It said the platform was developed in partnership with RunnTV, the broadcaster’s strategic over-the-top (OTT) and FAST technology partner.
Marketers are struggling to reap the full benefits of their steep investments in measurement, including when it comes to budget decision-making, according to a new report from Ebiquity and the World Federation of Advertisers.
PwC’s latest Entertainment and Media Outlook expects digital to account for 74% of all local ad spend by 2029, with internet advertising reaching R51.7-billion and retail display and paid search among the fastest-growing formats of all, says Caitlin Perry, Head of Marketing, Flow.
eMedia announced a strategic content licensing partnership between its free-to-air broadcaster, E-tv, and American streaming giant Netflix. “The collaboration will see select E-tv original productions made available to Netflix audiences across Africa, extending the reach of local storytelling beyond linear television,” eMedia said.