The company announced on Wednesday that its internal systems will apply labels when it detects that “significant photorealistic AI” has been used. YouTube will also be making its AI labels more prominent, so they’re easier to spot across both long-form videos and YouTube Shorts.
Meta is expanding its 13+ content settings globally to all teen users as the company continues to add more options to help parents manage their kids’ experience in its apps. Ideally, this move will also help Meta avoid further restrictions regarding teen social media usage.
Out-of-home advertising has always held a unique position within media because it exists inside the environments where real behaviour happens. Yet despite that advantage, OOH planning has often relied on relatively fixed audience assumptions that only partially reflect how people move, decide, and respond in the real world. This is now changing quickly.
Commerce media promises clarity, accountability and measurable outcomes, but as the system scales, tensions emerge around truth, value and trust. Season 3 of All Media is Commerce Media explores what happens when the consequences start catching up with the industry.
As AI-generated answers are replacing traditional search, a significant shift is occurring and it’s one that many companies have yet to recognize fully. This is not a superficial change. It fundamentally alters how visibility is gained and lost, shifting perception from marketing-led to algorithmically assigned a reality that many organizations are not yet monitoring.
Social video is increasingly being treated less like a supplemental digital channel and more like a core TV buy. Marketers are continuing to redirect video ad dollars toward streaming and social platforms, with social video now emerging as the industry’s top ad-buying channel.
Social media platforms used to be digital town squares, opening up interaction between brands and shoppers. Now, platforms function more as short-form entertainment hubs. The quiet shift is forcing brand marketers to rethink the role social plays in their marketing strategies, how creative gets made and success metrics. In some ways, brands are having to act like media companies, adapting by producing platform-native entertainment while still staying accountable to sale
Having the confidence to keep awareness channel campaigns on for longer, and tell the “honest” story about when marketing is and isn’t contributing effectively – and in business outcome terms – are growing realities for H&R Block, thanks to a rethink of its media modelling approach.
Gen X is known as “the forgotten generation,” and that appears to apply to the way they are treated by marketers: New research from Curion Insights reveals that 93% of Gen Xers feel “brand messaging misses them entirely.”
Coca-Cola has launched a global review of its media, data science and technology business across most of its major markets. The review is facilitated by consultancy Mediasense and is expected to see incumbent WPP Open X compete against Publicis Groupe for the account. In addition, it coincides with the renewal cycle of Coca-Cola’s five-year partnership with WPP Open X, which began in 2021.