Agentic cookies will change digital privacy and personalization
AI-powered cookies give users more control over their data while helping marketers gain better insights with less tracking.
Mapped: All of the world’s countries ranked by how happy they are
In a rapidly evolving world, the pursuit of happiness remains one of humanity’s few constants. Yet capturing its essence is no simple task, as it depends on both quantifiable measures and personal perceptions.
Brandtech’s Jellyfish unveils AI platform for in-housing media
According to the firm, the platform can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.
Mindshare named top UK new-business performer in 2024
Retentions worth $418m pushed Mindshare to the top of the league, attributed to Unilever reappointing the WPP agency in September 2024 — an account worth $418m.Mindshare also won $29m in pure new business.
Primedia Instore joins Shop!SA as founding member
This collaboration signifies Primedia Instore’s unwavering commitment to elevating the South African shopper marketing industry and fostering a collaborative environment for brands and retailers alike.
Good Hope FM Announces 2025 Lineup
Good Hope FM new lineup features radio maestro, Roger Goode, and other A-list names like Cato Louw, Masoodah, JP Carelse, Irma G, Peadon Smith and Sonic6teen.
The future of marketing is storified
Great brand stories turn passive viewers into brand supporters. In a media environment where attention is the new currency, stories are the best investment you can make.
FNB replaces MTN as main Springboks sponsor
FNB, which has been involved as a sponsor of South African rugby since 2017, will see its logo “taking front and centre on the teams’ jerseys†after a new sponsorship agreement with SA Rugby was signed.
A new era for community and brand experience: Motherland OMNi partners with Kasie FM
Motherland OMNi and Kasie FM have joined forces to create impactful campaigns that deliver real results for your brand and directly benefit the vibrant communities of Ekurhuleni.
Companies saying goodbye to work from home in South Africa
Many local companies have started demanding a full return to office from their employees, but experts warn that rigid policies may drive away top talent.