Kaya 959 Appoints United Stations as Sales Partner
Kaya 959’s Managing Director, Colleen Louw, says, “As we enter this exciting new chapter, we look forward to working with United Stations to further grow the Kaya 959 brand.
DStv sports channel coming to SABC+
The SABC has struck a deal with DStv owner MultiChoice to bring SuperSport Schools to the public broadcaster’s free streaming service, SABC+.
3 big emerging commerce developments South African brands need to know about right now
The world of commerce is evolving but there are only three big emerging commerce developments that South African brands need to know about right now.
Telkom reports ‘record’ growth in mobile subscribers
Telkom’s mobile subscribers grew by 21.6% to a record 24 million, in the third quarter, including a 17.3% increase in mobile data subscribers.
Busisiwe Phakathi, 5FM – Keeping radio relevant among youth
How can this be achieved? Involve them. Let them bring the entertainment, news, school happenings – let them tell their stories.
Ster-Kinekor plans for R50 movie tickets
Ster-Kinekor plans to continue its R50 Throwback Cinema ticket offering until at least the end of May 2025, with various classics lined up over the next four months.
Google reverses stance on Performance Max campaign controls
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google’s documentation that claimed otherwise.
Inside the ROAS trap
Return On Advertising Spend rules the retail media world, but the big question is whether many of the sales attributed to that advertising activity would have happened anyway.
Meta streamlines Advantage+ catalog ad targeting, pushes automated options
Meta’s removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.
Organic social media and marketing budgets: Here’s what the numbers say
Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further increasing investments when looking ahead, according to recent research from VaynerX and Ipsos.