OOH in South Africa: Where we are & the road ahead
Let’s explore the key areas of progress, challenges that remain, and the steps needed to push OOH forward in South Africa.
Inflation uptick in January as new CPI basket takes effect
According to Stats SA, consumer inflation was 3,2% in January 2025, up slightly from 3,0% in December 2024. The January consumer price index (CPI) is the first to incorporate the changes to the CPI basket and weights announced last month.
‘This is gold’: Million & Change campaign producing results
Well over 130 000 individuals (cell number based) have entered, each of them answering an average of 12 questions. That’s a total number of 1 500 000 answers to our questions, and thus over 1.5 million discrete entries that we are working with. This is staggering.
Big announcement about TV signals in South Africa
The Pretoria High Court has suspended the analogue TV switch-off deadline of 31 March 2025 and interdicted communications minister Solly Malatsi from taking any further steps to finalise the switch-off and end dual illumination.
National AI policy lacks consequences for transgressors
While South Africa’s national artificial intelligence (AI) policy is seen as a step in the right direction, industry experts have raised concerns around its lack of harsh consequences for organisations that transgress the ethical practices of AI.
This is how South Africans spend their money
How much of their income South Africans spend on things like food, housing, and retirement differs greatly depending on their salary band.
Hot 102.7FM’s audience nearly 700,000 – BrandMapp
Johannesburg-based commercial radio station Hot 102.7FM remains the fastest-growing station in South Africa, having doubled its audience in the past 24 months, according to independent research house WhyFive.
The rise of social commerce
Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products.
Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC
As part of SAB’s commitment to innovation and performance, dentsu partnered with Google to test a more efficient way of running YouTube campaigns — leveraging Google’s AI-powered Video Reach Campaign (VRC).
Google’s R2.5-billion South African cloud investment
“This infrastructure investment marks a giant step forward in business and technology transformation, not only for South Africa, but the continent,†the search giant said.