X is rolling out a dedicated vertical video feed for US users
Social network X is trying to capitalize on the uncertainty surrounding ByteDance apps like TikTok and Lemon8 by launching a dedicated vertical video feed.
Disney expands “magic words†ad feature to live programming, touts other tech advancements at CES Showcase
Citing the 157 million monthly active users across Disney+, Hulu and ESPN+, she said the new initiative would look to use technology to connect brands with key sports and live entertainment events using what Ferro called “scene-level metadata.â€
Are people clicking links in ChatGPT search? Brands Say yesse
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.
Consumer spend on generative AI apps hit nearly $1.1B in 2024: report
Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.
Kantar Media sold for $1B amid measurement landscape upheaval
Kantar Group is selling its Kantar Media unit to private-equity firm H.I.G. Capital for approximately $1 billion, according to a press release.
What’s next for programmatic advertising in 2025?
Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both advertisers and publishers, the niche keeps moving forward.
LinkedIn sued for allegedly using private messages to train AI
LinkedIn has been hit with a class-action complaint for allegedly violating its privacy promises by using paid subscribers’ private messages to train generative artificial intelligence models.
YouTube testing cost-per-hour masthead
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.
The CMO’s guide to brand-building in the performance era
Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with Analytic Partners, BERA.ai, System1 and Prophet – here’s what you need to know.
Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.