After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad performance.
What’s the best time to post to each social med platform? The answer, of course, is relative, with various factors coming into play, including the specifics of your business, your target audience, regional considerations, the content that you’re actually posting, etc.
Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years.
Investment in TV advertising makes performance media spend go further, according to a new study by GroupM.
Influencers have long played a role in brands’ bids at relevance with young consumers. What happens when they climb to the top of the strategy agenda?
No warning, no opt-out, and critic claims … no consent.
The membership giant is evolving its approach to retail media and personalization, focusing on deepening customer engagement rather than just generating ad revenue.
“It’s a step in the right direction. It helps to show that there are innovations, and advancements happening in the space,†said Naomi Smolevitz, a director at the giant media agency OMD.
Gen Z is more individually minded and more fluid in its interests than the generations that came before it, largely because they are coming of age in a world that looks radically different from that of their parents, a new report from Channel 4 and researcher Craft finds – to help understand them, they propose six worldviews that are distinctive to this generation.
Microsoft’s agentic vision for 2026 is filled with personalized AI agents traversing the web to negotiate options with agents from a variety of companies based on the consumer’s needs. Every brand will have agents that act as experts in specific products and services.