Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industry’s biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking “Add to Cartâ€.
Pratik Thakar, head of generative artificial intelligence for The Coca-Cola Company, explains how the beverage giant is applying the buzzy tech.
The review threatens to pull business from WPP agency Open X after the holding company beat rival Publicis for the account in 2021.
Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and technology, as the holding company expands its global identity and data-management capabilities.
Curation is the latest buzzword in programmatic advertising, but the concept is far from new. We’ve seen SSPs package publisher inventory in various ways for years now. But the slew of third parties coming in to do on-platform curation is changing the dynamics in our space.
The #GetNakedAnywhere campaign from fully digital insurance platform, Naked, has turned into a viral TikTok phenomenon that has generated more than 20 million organic views.
MultiChoice will integrate its 1Max programming onto the Mzansi Magic channel from 31 March 2025, significantly enhancing its content offering.
Something odd is happening with the readership of South African news websites; it’s dropping like a stone. Why? Is that globally unusual? Will it come back? Who, or what, is responsible?
After receiving final approval from the South African Reserve Bank’s Prudential Authority in 2024, the bank is on track for a soft launch to a small group of clients in the second quarter (Q2) of 2025, with a broader public rollout anticipated in the third quarter (Q3).
NIQ SA has released its latest State of the Retail Nation analysis for the last quarter and full year calendar year of 2024, showing moderate increases in retail sales despite a strong festive season finish. SA consumers spent nearly R637bn on fast-moving consumer goods (FMCG) through traditional and modern trade channels during the year.