Warc’s The Future of Media 2025 report examines how the endless optionality within the media ecosystem creates new opportunities for marketers to drive effectiveness and deliver growth.
The YouTube star, whose real name is Jimmy Donaldson, is part of a group of American investors assembled by tech entrepreneur Jesse Tinsley that is vying to buy TikTok’s US business before a possible ban.
Agentic AI refers to artificial intelligence systems that are capable of autonomous action and decision-making through reinforcement learning and evolutionary algorithms to navigate ambiguous and novel environments.
According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands.
So the latest on the TikTok ban in the U.S. is that TikTok is still banned, but President Trump has granted it a stay of execution. Though that extension may not be legal, which could still mean that TikTok’s operation in the U.S. remains in violation of the law.
Non-profit organisation Public Interest SA is urging the South African government not to bend its transformation policies to accommodate the launch of Elon Musk’s Starlink low-Earth orbit (LEO) satellite connectivity solution in the country.
Amid widespread changes in South Africa’s media landscape, Novus Media, a division of Novus Holdings, recently acquired Media24’s 21 community newspaper titles, alongside Kick-Off and Soccer Laduma.
The multi-channel integrated sales house will drive sales across Viu’s AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.
Visa has announced its first Retail Spend Monitor, from Visa Consulting & Analytics (VCA), which analyzes holiday season retail spend for the seven-week period starting on 1 November 2024. The findings show overall holiday spend in South Africa increased 7%, year over year.
As you take a step back to plan for the year ahead with a refreshed perspective, here are the five key South African business trends, set to shape the business landscape and impact SMEs in 2025.