Instagram may be exploring a separate Reels app
“Instagram is considering launching a stand-alone app for its short-form–video feature, Reels, Instagram chief Adam Mosseri told staff this week, according to a person who heard the remarks.â€
Marketing campaign issues multiply: Here’s what the numbers say
Among senior marketing decision makers, 87% reported experiencing issues related to campaign performance.
The modern customer journey: Understanding multichannel discovery, research, and purchase patterns
Today’s consumer journey is complex, with consumers discovering and researching on- and offline, and across digital channels. Our new report explores insights from 1,000 US-based adults on what drives consumers to purchase, and offers strategic guidance for marketers.
Google tests AI Mode with reasoning, thinking, multimodal queries
The AI Mode, a new tab within Google Search, is available through the Google Search Labs experiment. It goes beyond AI Overviews with a more immersive interface that provides advanced reasoning, thinking and multimodal capabilities.
Survey: 42% of people say Google Search is becoming less useful
More than half of respondents also said they rely on their community for information rather than Google or other search engines.
Google announces updates to display network campaigns
Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach.
It’s time to abandon a fixation with channels in favour of a content-led approach
For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?
Media is key battleground for agency giants in new world order
Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector. “Very, very dramatic.†That was how Philippe Krakowsky described “the degree to which the terms of trade in media have shifted in the last 18 monthsâ€.
Brian Lesser’s plan to revitalize GroupM
WPP CEO Mark Read told analysts and investors Thursday that GroupM, the firm’s media management arm, “has not reached its full potential in the last 18-24 months.â€
Ad agencies prepare to advertise to AI agents
Apple, Amazon, Google, Microsoft, Meta and others are racing to build and release AI agents that will discover, search, and purchase products and services for consumers.