Marketing is Business. Nedbank IMC 2025 talks bottom line
With over R40bn spent in media and advertising in South Africa in 2024 (statista.com) there is no doubt that marketers are driving business growth
The Trade Desk is acquiring advertising metadata startup Sincera
“Sincera and The Trade Desk have a shared vision about the importance of the open internet,†TTD’s chief commercial officer. “The insights they bring to the table, both for our clients and our supply partners, will continue shining a light on the potential that exists there.â€
Chinese officials consider Elon Musk takeover of TikTok US
Reportedly, Chinese government officials have been exploring the possibility of Elon Musk taking control of TikTok in the U.S., as a means to keep the app available to American users, if the government’s forced sell-off bill is upheld by the Supreme Court, as expected, this week.
Bluesky is getting its own photo-sharing app, Flashes
More good news for those looking to exit Meta’s social app ecosystem in favor of a more open alternative: An independent developer is building a photo-sharing app for Bluesky called Flashes.
Meta is getting rid of fact-checks and switching to community notes
Meta CEO Mark Zuckerberg has announced that the company is discontinuing its fact-checking program, and moving to an X-style “Community Notes†system for clarifying claims made by users.
Nielsen’s Matt Devitt on guiding advertisers through the fragmented TV market
Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. Watch the video below.
Younger drinkers boost Constellation Brands
WARC’s Industry Snapshot: Alcoholic drinks report notes that the wider drinks category is facing a number of challenges, including greater moderation, with Gen Z increasingly opting for activities that do not revolve around drinking.
Ampersand’s new measurement platform combines linear and streaming data
To smooth things out the platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency on their campaigns.
5 Bold predictions for social media in 2025
Success in this new era will require platforms to balance innovation with responsibility, growth with safety, and engagement with well-being.
Why brands are falling short with their media strategies: Oxford Saïd study
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal†and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.