Are you ready for the future of ads?
The fact that it’s now possible to monetise valuable first-party audience data – collected directly from customer interactions online and offline – is transforming the entire field of advertising.
Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner
The Ogilvy Africa Network has launched Ogilvy One in Sub-Saharan Africa (SSA), with Jason Smit appointed managing partner to lead the specialist digital service offering.
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
Ranked: AI models with the lowest hallucination rates
As AI-powered tools and applications become more integrated into our daily lives, it’s important to keep in mind that models may sometimes generate incorrect information
Advertisers can now see if Amazon’s streaming ads drive sales at Walmart and Target
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too.
Google’s search market share drops below 90% for first time since 2015
In a surprising development, Google’s global search market share was less than 90% for the final three months of 2024.
How search can signal sales
Onsite search data can predict FMCG sales at a brand and category level, according to new research.
Broadcast TV reaches 91% of streamers, Linear TV at 14% ad share
While all streaming platforms continue to show growth — and take share away from traditional TV platforms (networks and TV stations) — there is still plenty of “power†left for broadcast/linear platforms, according to the Television Bureau of Broadcasting (TVB).
Marketing to social media users in 2025: Here’s what the numbers say
While brands may think jumping on viral trends is a good idea, 33% of consumers find it embarrassing, according to Sprout Social.
2024 Conversion Benchmark Report
Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.