With a current total of 302 million global subscribers — and 80 million in the U.S. — Netflix stock soared in after-market trading, up 13% to $984.02. Quarterly revenue grew 16% to $10.2 billion.
Agencies are getting pushback on the use of traditional metrics. Instead, we’re being asked to tie our work to real business outcomes.
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds.
The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.â€
“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,†the WSJ reports.
American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm.
Warc’s The Future of Media 2025 report examines how the endless optionality within the media ecosystem creates new opportunities for marketers to drive effectiveness and deliver growth.
The YouTube star, whose real name is Jimmy Donaldson, is part of a group of American investors assembled by tech entrepreneur Jesse Tinsley that is vying to buy TikTok’s US business before a possible ban.
Agentic AI refers to artificial intelligence systems that are capable of autonomous action and decision-making through reinforcement learning and evolutionary algorithms to navigate ambiguous and novel environments.
According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands.