As AI increases the demand for continuous access to high quality datasets, existing attribution and reporting models across digital signage, retail media and programmatic digital out of home are reaching their limits.
Under the theme “Unlocking trust and attention in the AI era,” the sessions delivered an uncomfortable truth: the internet advertisers have relied on for two decades is being systematically dismantled.
Commerce decides who wins. Full stop If your 2026 plan still treats commerce as the place where marketing converts, you have already fallen behind. In South Africa, commerce is no longer a channel. It is the system shaping how brands are discovered, what gets chosen, and what ultimately gets bought, and this shift is not theoretical. It is happening now.
Is the entire idea of the ‘customer journey’ starting to dissolve? AI agents will increasingly search, compare, recommend and buy on behalf of consumers, compressing what used to be a sprawling digital maze into a single conversational exchange. In this emerging economy, Capgemini argues brands are no longer competing merely for human attention; Capgemini argues brands are no longer competing merely for human attention; they are competing for machine preference.
Meta is doubling down on its subscription offerings. On Wednesday, the social networking giant announced it’s now rolling out its consumer subscription plans globally for its flagship apps, Instagram, Facebook, and WhatsApp, and beginning tests of new subscriptions for businesses, creators, and Meta AI users.
A resurgent WPP Media led the new business global rankings in the first quarter of 2026, according to COMvergence’s Global New Business Barometer. The company’s net new business (factoring in wins, retentions and losses) for the period was $1.98 billion, with key wins including Jaguar Land Rover, Estée Lauder, and SC Johnson.
A Meta-commissioned study estimates the company’s platforms contribute R16.5 billion annually to SA’s economy and support 910 000 SMEs.
Youth sport is the most undervalued media opportunity in South Africa. Families watch it with the kind of emotional investment that professional sport can rarely match. SuperSport Schools has built a broadcast and digital ecosystem around that attention and it is now one of the most powerful contextual advertising environments on the continent. Here is why your clients need to be in it.
This year, HOT 102.7FM claimed seven wins in total: three Tower Awards and four Finalist Diplomas, beating its own record and making history as the first South African radio station to achieve this scale of recognition at the festival, says the station.
