TV Has One Advertising Edge Over YouTube: Trusted environments
Dollars keep slipping away to brand-unsafe corners of YouTube. It’s time broadcasters did a better job of reminding advertisers that where a brand appears matters.
Chicken Licken turns the final scene of House of Zwide into a South African media first
Chicken Licken, Juno Media, Joe Public and Whisper Media partnered to turn the House of Zwide series finale into a new benchmark for in-content advertising, moving the brand from traditional placement into active story participation.
ChatGPT commands 92% of AI referral traffic. Here’s what 6.77 million sessions reveal.
Twelve months ago, the industry was betting on which AI platform would win discovery. Perplexity looked like the search-native challenger. Copilot looked like the enterprise Trojan horse. Neither bet paid off. The data shows consolidation. Monthly LLM sessions grew 9.9x, reaching 644,478 in May 2026. And 92.4% of that traffic comes from one platform.
Social media ROI weakens as firms struggle to justify spend
South African companies are increasingly struggling to demonstrate a meaningful return on investment (ROI) from their social media marketing investments. This is prompting many firms to shift their focus from revenue-driven key performance indicators (KPIs) to softer measures, such as using social media for brand awareness, engagement and customer sentiment.
There’s something happening here
We may be seeing the signs that Gen Z, the first digital native generation, is finding digital media lacking in terms of expected experience and return. If so, the ramifications for digital advertising and engagement could be significant
Brands see content gold in microdramas. Will they muck up the moment?
They can be salacious, scandalizing or downright silly — what matters most is that they’re short. Enter the world of microdramas, a genre heavily indebted to soap operas and steamy romance novels, but with content chunked up into small bites for the era of vertical video scrolling.
Majority of US adults support social media bans
Amid ongoing discussion around teenage social media bans and measures to protect young users online, Pew Research conducted a survey of more than 9,000 U.S. adults to get their perspectives on potential restrictions, and gauge support for implementation. And the results were definitive.
ProNutro can keep ‘original’ branding despite recipe change
The Advertising Regulatory Board (ARB) has dismissed a consumer complaint against PepsiCo Southern Africa’s redesigned Bokomo ProNutro packaging, ruling that the cereal’s references to “Original” are not misleading despite its widely criticised recipe change.
Hollywood and big tech are preparing for war
Meta wants to steal TV viewers, Amazon and Apple are meddling with content, and traditional media companies are pursuing megadeals to try and survive.
MO Agency releases SA’s most extensive AI Visibility study of LLM band recommendations by industry
The South African AI Visibility Report 2026 analysed 3,240 answers from ChatGPT, Claude and Gemini across 18 industries and 256 brands. No South African brand yet earns the AI’s full confidence, and five major categories remain wide open.