Takealot data reveals South Africa’s e-commerce habits
After 15 years of connecting South African consumers with millions of products, Takealot has established itself as the definitive voice on South African eCommerce behaviour.
Outcomes become TV Buyers’ top priority and biggest measurement challenge
45.5% of marketers consider business outcomes the most important factor when buying and negotiating media, per iSpot. The shift underscores how TV is evolving into a more performance-driven channel, especially as marketers face mounting pressure to justify ad spend.
Unilever’s creator marketing strategy takes centre stage at World Cup
Collaborations with creators across the globe and a 24/7 social content hub support the CPG’s largest sports partnership activation to date.
2026 Effie Awards South Africa extended deadline announced
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have extended the deadline for entries into the 2026 Effie Awards South Africa programme and encourage agencies, brands, media owners, specialist agencies and clients to make use of the additional time to submit their most effective work.
AdConnect and Adtopia add WildEarth TV to Commercial Portfolio
AdConnect in partnership with Adtopia have announced the addition of WildEarth TV to their commercial offering, bringing one of the world’s most distinctive wildlife broadcasting platforms to the South African advertising market.
Google reimagines ‘Intelligent’ Search, biggest change in 25 years
Google has introduced a generative artificial intelligence (AI) model that pushes Gemini deeper into Search. Gemini 3.5 Flash, a reasoning model designed to power agentic workflows, is the newest generation of Google’s flagship model family. The company called it a new era for search.
Coca-Cola backs new media measurement framework
The Coca-Cola Company and its partners are promoting a new framework to help marketers compare the effectiveness of paid, owned, earned and shared media using a single measurement standard. The initiative, called Universal Media Measurement (UMM), was developed through a collaboration among Coca-Cola, the consultancy Top Line Marketing, and Kantar.
Connected TV won’t scale unless it ditches old programmatic tech
AI can now sweep out the clutter. I don’t mean a chatbot overlaid on the same old buying platform, or a generative AI that summarises your campaign reports. I mean autonomous agents that buy, sell, target, and verify on behalf of their respective parties.
School Sport is the next frontier. SuperSport Schools is already there
Youth sport is the most undervalued media opportunity in South Africa. Families watch it with the kind of emotional investment that professional sport can rarely match. SuperSport Schools has built a broadcast and digital ecosystem around that attention and it is now one of the most powerful contextual advertising environments on the continent. Here is why your clients need to be in it.
Retailers pivot to AI loyalty agents as 2026 trends emerge
According to Euromonitor International, AI-influenced e-commerce is forecast to exceed $700bn by 2029, underscoring the role of intelligent loyalty systems in retail