AI ad agents may one day need their own trade group, but for now, industry players have launched the Ad Context Protocol (AdCP) — a consortium setting standards for how AI-driven ad systems negotiate, plan, and execute media campaigns.

California Governor Gavin Newsom signed a landmark bill on Monday that regulates AI companion chatbots, making it the first state in the nation to require AI chatbot operators to implement safety protocols for AI companions. The law, SB 243, is designed to protect children and vulnerable users from some of the harms associated with AI companion chatbot use.

Unlocking the value of Values-Driven Marketing introduces a new model and playbook for marketers on how VDM can improve advertising effectiveness. ‘Unlocking the value of Values-Driven Marketing’ outlines how to put customer motivations into action.

Meta is giving UK users a new choice: pay to escape ads or continue using Facebook and Instagram for free with personalised advertising. The move follows recent guidance from the UK’s Information Commissioner’s Office (ICO) and months of engagement with the regulator.

It feels like it’s gone by way too fast, but 2025 is almost over, which means that you probably should be mapping out your 2026 marketing plan, in order to ensure that you’re maximizing your opportunities.

A national education campaign that includes TV, radio, print and socials will commence this Sunday (19 October) to prepare Australians for the new social media minimum age laws, coming into effect on 10 December.

Audience targeting in Google Ads Search campaigns: How to layer data for better results

Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.

OpenAI CEO Sam Altman announced in a post on X Tuesday the company will soon relax some of ChatGPT’s safety restrictions, allowing users to make the chatbot’s responses friendlier or more “human-like,” and for “verified adults” to engage in erotic conversations.

At Advertising Week, WPP and Assembly leaders outlined how they’re operationalizing AI across media and creative teams.

27.6% of US brand and agency marketers found MMM to be the most reliable marketing measurement methodology, according to the same July survey from EMARKETER and TransUnion. Multitouch attribution (MTA) (19.4%) and unified, holistic measurement solutions (18.9%) came in second and third, respectively, in this survey.