Youth aren’t just shaping marketing but rewriting it
A Youth Month reflection on the generation redefining how brands connect, communicate and grow.
KANTAR SA: Stop optimising. Start showing up. Why OOH is advertising’s ultimate power move
If 2026 has taught us anything, it is this. In a world obsessed with optimisation, targeting, and dashboards that refresh faster than your morning coffee, Out-of-Home (OOH) is quietly doing what it has always done best. It is being seen, being remembered, and being trusted.
Audiences still matter more than algorithms
Ask most marketers why a social media campaign underperforms and you’ll usually hear the same story. The creative could have been stronger. Or maybe the algorithm gets the blame. Sometimes those things play a part, but they don’t get to the heart of why good campaigns struggle to take off over time.
Vodacom and Amazon launch Prime partnership in SA
Vodacom South Africa has partnered with Amazon South Africa to include Amazon Prime benefits across selected mobile and broadband products, expanding bundled digital services in the local telecoms market.
How brands can improve chances of showing up in AI search overviews
Forty-two percent of brand citations in organic search results do not show up in AI overviews for the same query, per an LQ Digital report.
AI adoption accelerating while performance stalls
As many organizations struggle to see significant ROI from basic generative AI applications, martech leaders hope AI agents and agentic tech will deliver key operational efficiencies, Gartner says.
TikTok launches agentic marketplace for ad partners
TikTok, which has opened its ad platform to third-party AI agents, is integrating a designated marketplace of agentic marketing features. According to the announcement, TikTok’s AI agents are trained to analyze a wide array of data and synthesize insights into actionable recommendations that advertisers can use to make smarter decisions when creating promotions and strategizing future campaigns.
When AI needs a kill switch
Major companies are rewiring for artificial intelligence (AI) as part of a larger shift from chatbots toward more capable AI agentic tools that can complete complex, multi-step tasks across apps, files and work environments. The move raises concerns about how much access and authority these agents should have inside corporate and media-planning environments.
Vodacom South Africa has partnered with Amazon South Africa to include Amazon Prime benefits across selected mobile and broadband products, expanding bundled digital services in the local telecoms market.
Media industry consolidation is accelerating pressure on costs, efficiency and measurable outcomes, says Mediaheads360 managing director, Zodwa Vundla. Complexity is losing value as agencies and brands prioritise simplicity and integration. She believes future success depends on connecting brand, performance, media and creative thinking.