South Africa gets a new free streaming service
South African residents have gained access to a new free-to-view streaming platform, Afree TV, dedicated to showcasing African content at scale.
Publicis buys LiveRamp for $2.2B to improve AI agent sophistication
Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic signals.
Turn Left introduces Logan.AI to the African market
Turn Left, LinkedIn’s official partner in Sub-Saharan Africa, today announced its partnership with global adtech platform Logan.ai, bringing a new generation of AI-powered, cookieless advertising solutions to agencies and brands across the region
ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth
The Audit Bureau of Circulations (ABC) Q1 (January to March) 2026 Circulation release shows that while magazine circulation came under pressure in the first quarter of 2026, magazines grew 8.1% in the year, lifted by the growth in custom magazines.
Growth is no longer won in channels
Dentsu is strengthening its commerce leadership with the appointment of Ansa Leighton-Buys. In this role, Leighton-Buys will lead the strategic development of commerce marketing across the dentsu network, working closely with brands and retailers to design connected commerce strategies that influence buying decisions across systems and accelerate measurable growth.
Albertsons Media unveils ‘lifetime value’ metric
The framework evaluates the projected customer value over 52 weeks, enabling brands to gain deeper insight into sustained customer relationships and future revenue streams
CPA amendments: What new direct marketing rules mean for agents
The recent amendments to the Consumer Protection Act 68 of 2008 (CPA) regulations introduce a formal compliance framework for direct marketing in South Africa, having taken effect from 15 April 2026.
IAB issues ‘Project Eidos’ standards, strives to reduce campaign data chaos
The Interactive Advertising Bureau (IAB) on Thursday released its first Campaign Data Standards from Project Eidos, introduced in February, for public comment, available through June 14.
These AI Agents want to handle all the annoying parts of Media Buying
New AI ad tech startups are coming out of the woodwork, but Kovva is staking out a less glamorous niche than most: using agents to deal with the cross-platform chores that have mostly resisted automation. “The idea is that a media buyer can delegate their workflows,” said James Hassett, Kovva’s CTO and a co-founder, “and we’re concentrating on the ones that cause operational pain, the really tedious ones.”
Will ChatGPT develop its own media-buying price model
OpenAI’s ChatGPT began serving ads to non-logged in users, expanding the pool of available inventory and targeting options for brands using the platform. But OpenAI’s large language model (LLM) could develop an entirely new pricing structure beyond CPMs or cost-per-click (CPC) for advertising before the company begins to allow more advertisers to buy media.