The study found that almost 80% of a streaming video advert is viewed attentively on average, versus around 20% in digital environments. The disconnect between an advert being served and an advert being seen obscures substantial waste.
Video streaming crushes socials for viewer attention – study Read More »
Google today released its 2025 Year in Search list, but don’t mistake it for a ranking of the “top searches” or the “most searched” terms. This year’s recap focused on trending queries – the topics that grew the fastest compared with 2024.
Google’s Year in Search 2025: These trending topics spiked big Read More »
Are you in the middle of mapping out your 2026 digital marketing strategy? This will help.
Report looks at evolving social media and online shopping trends Read More »
A new survey shows B2B marketers are undervaluing Out-of-Home (OOH), even as many quietly use it as a trackable growth channel. Outdated views on measurement remain the main barrier: 77% cite a lack of tracking, and 57% had dismissed OOH believing it wouldn’t reach their ICP.
Is a $50 Billion channel being ignored by B2B marketers? Read More »
Social media is becoming less social, TV is increasingly online, and a world-first law in Australia sets out what is and isn’t social media – but this opens up questions about what social media is and how marketing should think about investment in a world of blurred lines.
Is YouTube TV or social media? Australia gives an answer as law Read More »
People are seeking meaning and human connection. Here’s how to put resonance, realness, and relationships at the heart of your content and marketing organization.
These 3 Rs will define marketing in 2026 Read More »
Omnicom today announced its post-Interpublic structure and leadership team, omitting several IPG legacy media brands—including IPG Mediabrands and Magna. It replaces them with a new Omnicom Media Group structure featuring six flagship media agencies: OMD, Initiative, UM, PHD, Hearts & Science, and Mediahub.
Omnicom Media sunsets Mediabrands, Kiernan, Magna, ‘OMG’ Too Read More »
South Africa’s producer inflation was at 2.9% year on year in October, up from 2.3% in September, statistics agency data showed on Thursday, 27 November 2025.
South Africa producer inflation rises to 2.9% y/y in October Read More »
In a statement, MultiChoice says “Please be advised that Discovery Channel, TLC Africa, Discovery Family, Real Time, TNT Africa, Food Network, Travel Channel, Investigation Discovery (Discovery ID), Cartoon Network, Cartoonito and CNN International will not be available from 31 Dec.”
