Google is expanding its AI assistant, Ask Advisor, with new agentic capabilities across Google Ads and Google Analytics, aiming to help marketers uncover insights faster, automate analysis and make decisions without leaving the platform. The updates are designed to reduce the time spent interpreting data while keeping advertisers in control of campaign decisions.
The Media Krate launches S-OOH as purposeful disruptors: not to make noise, but to make neglected media environments work harder, look better and mean more. Where traditional OOH sells surfaces, The Media Krate engineers presence. It reads commuter spaces as living systems made of infrastructure, commerce, culture, movement, memory and habit.
Community discussions are focused on individuality, personal discovery and experimental makeup looks, according to a new report from the app. Reddit published a new beauty trends report, which looks at how U.S. consumers are discussing beauty and fashion-related topics in the app. The report also examines how these topics relate to niche marketing approaches.
Three studies found similar weaknesses in AI guardrails, with models vulnerable to gradual, sympathetic or manipulated questioning.
Instead of buying media against age, gender or income bracket, the pitch is that advertisers can now buy against cultural signals. That means inside the communities and content where people’s actual interests live.
The Meta owner published a 6,500-word essay outlining his hopes for the future of artificial intelligence and taking aim at critics and policymakers
Much has been written about consumer worries around artificial intelligence and its potential to do harm. But marketing agency Croud is out with new research purporting to show that consumers may be more ready for AI-powered commerce than brands realize, and that AI is reshaping every stage of the consumer journey.
Coca-Cola, Adidas, Unilever, AB InBev and Home Depot reaped the benefits of official partnerships with the global tournament via a variety of marketing approaches.
Workers at eNCA, e.tv, and kykNET’s eNuus are “vibrating with anger” after eMedia handed them retrenchment letters last week including e.tv’s main news bulletin anchor Melanie Rice.
Anthropic will watermark text generated by its models, including Claude, to comply with European regulations, the company now says. The AI model maker confirmed the watermarking in an updated support page. EU AI Act’s Transparency Code, which took effect on August 2, requires AI companies to mark AI-generated or edited content in a way other systems can identify them.