In a report shared directly with clients, WPP claims that Epsilon’s SSP, Conversant, underperforms on critical ad metrics and pushes Made-for-Advertising (MFA) and clickbait.
WPP accuses Publicis of low-quality inventory Read More »
Mars Inc. has appointed Publicis to handle media, production, paid social, influencer, and connected commerce after a competitive RFP. The $1.76B media spend (2024, COMvergence) marks a significant loss for incumbent WPP.
Publicis Wins Mars’ $1.7B Global Media Read More »
Dentsu this morning announced a deal making it the first holdco to integrate AI-enabled programmatic ad platform MiQ’s Sigma platform “at the strategic center” of its media practice.
Dentsu goes all-in with MiQ, claims industry-first integration Read More »
South Africa’s Gen Z, shaped by disruption and digital acceleration, are coming of age on their own terms—gradually reshaping the retail landscape.
Gen Zs are shaping the future of retail Read More »
The future of digital marketing is about building meaningful spaces where people feel seen and valued. In 2025, micro is the new macro—make genuine connections your edge.
Forget followers, focus on communities Read More »
CTV advertising is key as streaming disrupts linear TV, offering TV’s reach with digital’s precision. But a major gap remains between its perceived potential and current reality.
CTV ad buying: Perception and reality Read More »
Mark Sardi, CEO of Ster-Kinekor, told the Money Show that admissions have increased materially, going up 20% annually from November through April. This growth is due to several reasons. First, he said, “Hollywood’s got its act together.”
Ster-Kinekor making a comeback Read More »
Trish Guilford had the privilege of attending on behalf of the Out of Home Measurement Council (OMC), and came away both inspired and reassured. It’s clear: OMC is not just aligned with global leaders – we’re right there among them.
WOO Congress: Global insights, local leadership Read More »
They are making smart decisions by choosing industries with growth potential, upskilling online and leveraging digital tools to manage money, build personal brands and work independently.
BrandMapp: Five things you might not know about SA’s youth consumer class Read More »
Looking for industry information in a hurry? MediaLoop’s new Search Tool gives you instant access to hundreds of curated articles covering every corner of the media world. It’s quick, easy to use, and built to save you time.
Need media insights fast? Try MediaLoop’s new website search tool Read More »