Author name: chloeml

Local

2026 Vision: The OOH trends shaping the year ahead

As we look toward 2026, the Out-of-Home (OOH) industry continues to evolve at an incredible pace; powered by technology, data, and a renewed focus on creativity and impact. The lines between physical and digital media are blurring faster than ever, transforming OOH into one of the most dynamic and measurable channels in the media mix.

Local

Effie 2026 call for entries announced

Campaigns are eligible if they flighted in South Africa between 1 February 2025 and 31 January 2026. For entries submitted in the Sustained Success category, campaigns must have flighted between 1 February 2023 and 31 January 2026. Key dates to diarise
• How to write a winning Effie entry workshop
(online): Thursday, 5 March 2026
• Early Bird entries: 1 April – 30 April 2026
• On-Time entries: 1 May – 14 May 2026
• Last Minute entries: 15 May – 29 May 2026

Global

Google reinvents ads, drives search agentic

“We aren’t just bringing ads to AI experiences in Search; we are reinventing what an ad is,” Srinivasan wrote in a blog post. The shift is turning Search into a tool where ads inspire and answer questions simultaneously.

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