Hello, social people! This week brings some new tools and features for advertisers looking to make their campaigns easier to build and more user-friendly Let’s take a look and see where these updates can be most beneficial to your social game plan.
Eventizing releases, social blitzes, and better data could shape attendance and advertising trends in the new year.
The recently published WARC Marketer’s Toolkit 2026 identifies the gap between brand and customer experience as a key trend impacting marketing effectiveness.
A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ROI and long-term brand-building strategies, according to Kantar’s “Marketing trends 2026” report.
South African households can legally stop paying SABC TV licence fees by having a technician remove their TV’s tuner, making it unable to receive broadcast signals. Such “denatured” TVs are exempt from licensing, provided owners submit proof of removal and pay a R300 inspection fee, although the SABC says it currently has no active inspectors.
Execs for the “largest media organization in the world” emphasized in Las Vegas that the company had more to offer than sheer scale
A look at some evolving industry shifts, including sharing behavior and emerging platforms.
The South African consumer goods retail industry is nearing a turning point after years of inflationary pressure and fierce competition: value is still crucial, but it is getting harder for manufacturers and retailers to maintain “always-on” discounts.
A last-minute new multi-year deal on 31 December with Warner Bros. Discovery and Canal+ sees all 12 existing pay-TV channels from Warner Bros. Discovery to remain on DStv in South Africa and across sub-Saharan Africa.
One of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical. Just look at how much tech platforms like Google, Amazon and Meta have invested in developing AI optimization tools for marketers that operate at scale, said Chris Wilhelmi, EVP and global head of data at Monks.