The News Alliance surveyed media agencies and advertisers, finding that brand safety concerns are still causing hesitation to include news on media plans, despite research showing advertising on news doesn’t have adverse effects on brands.
South Africans are not making fewer purchases overall, but they are making different purchases, such as using smaller baskets, travelling more frequently, and selecting brands more carefully.
Pinterest said that its report reveals a cultural shift away from perfectionism and reinvention, and toward brands, foods and experiences that enhance self-expression, comfort and positive vibes. As per Pinterest: “People want to feel good about their lives in 2026, not upend them.”
This growth outpaces the 32% projected for 2024, signalling rising advertiser confidence. VIOOH’s State of the Nation report shows pDOOH is now firmly mainstream in the UK, appearing in 34% of campaigns over the past 18 months, up from 31% in 2024.
In its response to the U.K.’s Competition and Markets Authority’s goals, Google ensured fairness and said it will promote publisher choice and controls across its platforms while protecting user experiences.
Canal+ Africa CEO David Mignot says the company won’t cut Afrikaans or Zulu content on M-Net, kykNET, or Mzansi Magic.
In debates about South Africa’s media future, two claims often surface at the same time: that the future of broadcasting lies entirely in streaming, and that “Nobody watches the SABC anymore”. Both arguments overlook something important. They fail to recognise how the public broadcasting ecosystem actually works, and the role it continues to play in South Africa’s media landscape.
Meta may cut more than 20% of its workforce, Reuters reports, as the company looks to offset heavy spending on AI infrastructure, acquisitions, and hiring. Meta had nearly 79,000 employees at the end of December.
The WARC Effective 100 has been released, highlighting the work of big brands in creating value and putting fans at the centre of their campaigns. WARC totals the results of the most important global and regional effectiveness awards of 2025.
The United Stations has announced that it has welcomed Candy Dempers as Commercial Manager, and Mingi Makhubele as Brand Manager of Kaya959