The Black Billboard Owners Alliance (BBOA) welcomes the decisive action taken by the City of Johannesburg to remove illegal billboards across the metropolitan area.
Research from OM Media Trials and Zefr finds ads running next to some AI content perform well.
Marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every year, and the digital ecosystem we operate in has become increasingly complex.
Today Die Papier, the new weekly Afrikaans newspaper from Novus Media, launches, available nationwide in print and online through its digital platforms. It will be published every Friday in both print and digital formats.
As AI search becomes conversational, prompt patterns reveal how questions evolve and how content appears in search results and AI answers. A growing share of search interactions now begins inside generative systems.
Netflix is opening its advertising platform to Amazon audience data, giving brands a new way to target viewers on the streaming service using real-world shopping and browsing behaviour.
Industry ratings watchdog the Media Rating Council (MR) this week disclosed major problems in Nielsen’s Big Data + panel measurement service that have caused “seemingly unusual changes” in its audience estimates, including a double-digit decline in adults 25-54 viewing, as well as other issues.
Creative concepts attract the spotlight and, if we are honest, the oohs and aahs and extended debates. Media? “Can we cover that in the last 15 minutes please? We are running over.”
The deadline for finalising the South African Broadcasting Corporation’s (SABC) new funding model has passed, and the public broadcaster’s bigwigs want a household tax to replace the TV licence.
Agencies can now use a single login to monitor all merchant clients — with proactive alerts designed to catch issues across accounts early.