Six million South Africans walked into a cinema in 2025. They switched their phones off, sat down, and paid attention. In what other medium can you say the same? With cinema you get your vodka martini shaken, not stirred and served with an olive. The brief deserves more than a casual pour.
Omnicom’s OM Intelligence found that excessive ad frequency can create “negative reach,” where overexposure harms brand perception. Its new report also says old rules of thumb for effective frequency no longer apply.
Approval recognises the role of locally produced marketing insight in advancing professional standards and continuous learning across the industry
OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform. Advertisers are sharing their experience of a new Ads Manager interface for ChatGPT, signaling a shift toward a more mature advertising platform with real-time campaign control.
For decades, cinema has played a unique role in bringing families together. Long before social media or streaming platforms, it was one of the original shared media experiences – where stories weren’t just watched, they were experienced collectively.
The Federal Trade Commission this morning announced agreements with three big agency holding companies — Dentsu, Publicis and WPP — to discontinue what the FTC described as “unlawful collusion that imposed uniform standards on brand safety.
Nelson Mandela University, Media Development & Diversity Agency (MDDA) and the Economic Development Fund (EDF) have launched a student-driven Creative Media Lab aimed at bridging the gap between academic training and the demands of the media and marketing industries.
Between 2 and 5 seconds*. That’s the sweet spot for capturing attention today. But not merely on a single advert – multiple exposures to messaging, where each one grabs fleeting glances of attention, have been shown to break through the attention barrier that marketers find themselves currently battling
ESPN Africa has confirmed the acquisition of broadcast rights to France’s iconic Top 14, widening the range of elite club rugby for fans across sub-Saharan Africa.
Its central finding is clear: longevity, not initial virality, determines cultural impact. While TikTok’s rapid content cycle sees trends rise and fall within days, those that spread across three or more countries are typically rooted in shared emotions, everyday behaviours or repeatable cultural cues.