IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.
YouTube’s exit from UK audience reporting has reopened a fundamental industry debate: how do advertisers compare audiences across linear TV, BVOD and digital video when the measurement systems themselves don’t align?
Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers.
VoxComm has issued new guidance designed with the aim to help agencies ensure they are properly rewarded for helping brands grow in an AI-driven market.
Movie Room (DStv Channel 113), the 24-hour movie channel broadcasting across 50 countries in Africa, continues to expand its offering as a dedicated destination for movie lovers through curated programming, localisation initiatives and partnerships that support film culture.
Meta has announced that later this month, it will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed to better capture the added value of social media interactions.
This week brings more creator options across Instagram and YouTube, including personalized Reel thumbnails and voice replies, respectively. Let’s take a deeper dive and see where these tools can be most beneficial. Featuring – Insta, X, Threads & YouTube.
The reason for the increased spending on CTV? 44% said it was CTV’s ability to reach highly engaged opt-in audiences, and 40% said it was the ability to combine TV’s branding power with digital precision.
There are a number of tools at agencies’ disposal, and “there’s still a mix of enthusiasm and fear about what that might mean” for the industry, one expert said.
Premium SVOD subscription growth slowed to single digits in 2025, marking a shift from years of double-digit expansion, according to Antenna’s latest “State of Subscriptions” report released Tuesday.